Customer engagement is something that many merchants try to avoid like a plague…mainly because they have no idea how to go about engaging customers. Engaging your customers is a good way to remind them that you’re still alive and kicking and provide products and services that they might want or need. Lazada, AirAsia, Google Maps, Facebook Reviews and Booking.com are just some of the site’s which frequently try to engage me. Some of their strategies are pretty good and some are borderline spammy. Find out what works and what doesn’t and what does the image above have to do with this article.
The answer is simple. To gain more exposure in search results on Google Search, Maps, Google+ and on mobile devices. This not only applies to those that have a brick and mortar store. It is also helpful for those who run an online business.
Think about it. Consumers these days use Google to search for products, services and local businesses with their smartphones, tablets or laptops. By providing all the relevant business information when you sign up with Google Places, it helps Google offer a better and more accurate search result to consumers who are looking for specific categories of products and location.