{"id":118,"date":"2009-09-16T10:59:22","date_gmt":"2009-09-16T14:59:22","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=118"},"modified":"2009-10-06T06:10:56","modified_gmt":"2009-10-06T10:10:56","slug":"online-survey-boost-word-of-mouth-referrals","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/online-survey-boost-word-of-mouth-referrals\/","title":{"rendered":"Want More Word Of Mouth Referrals To Your Online Store?"},"content":{"rendered":"

\"\"<\/a>It is easy to build a rapport<\/strong> with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns\u00a0 and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention<\/strong> as well as word-of-mouth marketing<\/strong>.<\/p>\n

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?<\/p>\n

The answer may be simpler than you thought…<\/p>\n

There are ways to engage customers<\/strong> and visitors in interactive activity<\/strong>. One fine way is by drawing up an online survey. An online survey is a simple yet useful tool that can be used to both garner information as well solicit an action from a visitor. Getting a visitor involved is another way to make a page ‘sticky’ so make sure the survey is located near the ‘hot’ first fold area of the landing page.<\/p>\n

As easy as it may seem, there are a few steps you might want to consider to writing an effective survey.<\/p>\n

Understanding The Reason For The Survey<\/em><\/span><\/strong><\/p>\n

Before you get started, make sure you are focused on what information you are seeking<\/strong>.\u00a0 Once this is clear, you can then begin to formulate questions.<\/p>\n

Duration<\/em><\/strong><\/span><\/p>\n

InstanteStore allows merchants to add single question surveys to stores.\u00a0 Merchants can choose to assign a duration to specific surveys. Since different customers visit the store at different days of the week, leaving a survey up for a week<\/strong> before changing it would be a good idea.<\/p>\n

Style<\/em><\/span><\/strong><\/p>\n

Try not to be too formal with the questions. Having said that, you should also avoid sounding colloquial. Questions should be short and to the point<\/strong>. They should be simple and easy to understand<\/strong>.<\/p>\n

Answers<\/em><\/span><\/strong><\/p>\n

Just as important as crafting the questions is listing the answers. Answers should not be too many but also, should be broad enough to accommodate a few\u00a0 key demographics<\/strong>. You should also include multiple answer options<\/strong> (i.e. 1-50), opt outs and neutral responses.\u00a0 Scaled responses<\/strong> should have answers that are balanced with comparable intervals (excellent, good, fair, average, poor, very poor).<\/p>\n","protected":false},"excerpt":{"rendered":"

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns\u00a0 and other suggestions. Engaging customers in this manner gives a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[17,4],"tags":[74,21,81,47,80],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-instantestore-ecommerce-features","category-site-conversion-optimization","tag-customer-retention","tag-landing-page","tag-online-survey","tag-web-store","tag-word-of-mouth-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t