{"id":118,"date":"2009-09-16T10:59:22","date_gmt":"2009-09-16T14:59:22","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=118"},"modified":"2009-10-06T06:10:56","modified_gmt":"2009-10-06T10:10:56","slug":"online-survey-boost-word-of-mouth-referrals","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/online-survey-boost-word-of-mouth-referrals\/","title":{"rendered":"Want More Word Of Mouth Referrals To Your Online Store?"},"content":{"rendered":"<p><a id=\"aptureLink_OFKaBWdwvL\" style=\"padding: 0px 6px; float: left;\" href=\"http:\/\/www.flickr.com\/photos\/funnybusiness\/2342809823\/\"><img decoding=\"async\" style=\"border: 0px none;\" title=\"Poll\" src=\"http:\/\/static.flickr.com\/2022\/2342809823_1ff1b1471a.jpg\" alt=\"\" width=\"200px\" height=\"242px\" \/><\/a>It is easy to <strong>build a rapport<\/strong> with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns\u00a0 and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for <strong>customer retention<\/strong> as well as <strong>word-of-mouth marketing<\/strong>.<\/p>\n<p>As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?<\/p>\n<p>The answer may be simpler than you thought&#8230;<!--more--><\/p>\n<p>There are ways to <strong>engage customers<\/strong> and visitors in <strong>interactive activity<\/strong>. One fine way is by drawing up an online survey. An online survey is a simple yet useful tool that can be used to both garner information as well solicit an action from a visitor. Getting a visitor involved is another way to make a page &#8216;sticky&#8217; so make sure the survey is located near the &#8216;hot&#8217; first fold area of the landing page.<\/p>\n<p>As easy as it may seem, there are a few steps you might want to consider to writing an effective survey.<\/p>\n<p><strong><span style=\"color: #333300\"><em>Understanding The Reason For The Survey<\/em><\/span><\/strong><\/p>\n<p>Before you get started, make sure you are focused on what<strong> information you are seeking<\/strong>.\u00a0 Once this is clear, you can then begin to formulate questions.<\/p>\n<p><span style=\"color: #333300\"><strong><em>Duration<\/em><\/strong><\/span><\/p>\n<p>InstanteStore allows merchants to add single question surveys to stores.\u00a0 Merchants can choose to assign a duration to specific surveys. Since different customers visit the store at different days of the week, leaving a survey up for <strong>a week<\/strong> before changing it would be a good idea.<\/p>\n<p><strong><span style=\"color: #333300\"><em>Style<\/em><\/span><\/strong><\/p>\n<p>Try not to be too formal with the questions. Having said that, you should also avoid sounding colloquial. Questions should be <strong>short and to the point<\/strong>. They should be <strong>simple and easy to understand<\/strong>.<\/p>\n<p><strong><span style=\"color: #333300\"><em>Answers<\/em><\/span><\/strong><\/p>\n<p>Just as important as crafting the questions is listing the answers. Answers should not be too many but also, should be broad enough to accommodate a few\u00a0 <strong>key demographics<\/strong>. You should also include <strong>multiple answer options<\/strong> (i.e. 1-50),  opt outs and neutral responses.\u00a0 <strong>Scaled responses<\/strong> should have answers that are balanced with comparable intervals (excellent, good, fair, average, poor, very poor).<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns\u00a0 and other suggestions. Engaging customers in this manner gives a [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[17,4],"tags":[74,21,81,47,80],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/118"}],"collection":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":10,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions\/204"}],"wp:attachment":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}