{"id":189,"date":"2009-09-18T04:29:52","date_gmt":"2009-09-18T08:29:52","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=189"},"modified":"2009-10-06T05:59:35","modified_gmt":"2009-10-06T09:59:35","slug":"cross-sell-your-products-to-better-sales","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/cross-sell-your-products-to-better-sales\/","title":{"rendered":"Cross-sell Your Products To Better Sales"},"content":{"rendered":"<p><a id=\"aptureLink_KNjDHQbsKG\" style=\"padding: 0px 6px; float: left;\" href=\"http:\/\/www.flickr.com\/photos\/skvidal\/3252616138\/\"><img decoding=\"async\" style=\"border: 0px none;\" title=\"Bicycle parts &amp; accessories\" src=\"http:\/\/static.flickr.com\/3408\/3252616138_15ec8a1635.jpg\" alt=\"\" width=\"200px\" height=\"133px\" \/><\/a><strong><\/strong><\/p>\n<p><strong>Cross-selling<\/strong> is an awesome way to <strong>improve sales <\/strong>without much effort. Amazon has been credited as <em>the<\/em> innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.<\/p>\n<p>It&#8217;s obviously worked for them, so why shouldn&#8217;t it work for you?<\/p>\n<p>Sales facts:<\/p>\n<ul>\n<li> <strong><span style=\"color: #ff0000\">Repeat<\/span> <span style=\"color: #ff0000;\">customers<\/span><\/strong> <strong>spend 30% more on average<\/strong> than new ones.<\/li>\n<li> Merchants report that<strong> <span style=\"color: #ff0000\">referrals<\/span><\/strong> among repeat customers are in excess of 100% more than non-customers.<\/li>\n<li> Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.<\/li>\n<li> Up to 65% of a company&#8217;s business comes from <strong><span style=\"color: #ff0000\">existing<\/span> customers<\/strong>.<\/li>\n<\/ul>\n<p>That&#8217;s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out&#8230;<!--more--><\/p>\n<p>Most secure ecommerce shopping cart solutions offer cross-selling features. At InstanteStore, this feature can be activated at the Feature Activation page (it&#8217;s under the Manage Your Store heading on the Admin Control Panel). There you can decide to either manually or automatically select products to cross-sell.<\/p>\n<p>The manual selection process involves selecting specific products to cross-sell, allowing you to customize the products that will be shown as cross-sell products. For example, you can cross-sell specific bicycle helmets that would go best with particular bicycles.<\/p>\n<p>The automatic selection process will automatically group products that are purchased together by customers at your store as cross-sell items. This is especially useful if your store features products or services that customers tend to buy in bundles.<\/p>\n<p><strong>Cross-sell items are prominently displayed at the product page as well as on the shopping cart<\/strong>. This gives customers the opportunity to easily add products that they may find interesting to their shopping carts.<\/p>\n<p>Cross-selling tips:<\/p>\n<ul>\n<li> Cross-sell products that are <strong>naturally <span style=\"color: #ff0000\">related<\/span><\/strong>. For instance, if your customer just bought a bicycle, you could suggest mobile pumps, carriers and lamps.<\/li>\n<li> <strong><span style=\"color: #ff0000\">Timing<\/span> is key<\/strong>. The InstanteStore shopping cart application features a cross-sell on final payment page option that will show cross-sell items at exclusive prices on the final payment\/thank you page after a customer has just completed an order. Research shows that <strong>customers who&#8217;ve just bought something are probably in the mood to purchase even more<\/strong>, so offering customers who&#8217;ve just bought something related products at a discount is a great way to fully capitalize on their buying momentum.<\/li>\n<li> Try offering a <strong><span style=\"color: #ff0000\">mix<\/span> of product prices<\/strong>. You don&#8217;t necessarily have to always cross-sell only low-priced products. Low-priced products are good for impulse buys but products that meet customers&#8217; needs head-on can go for higher prices.<\/li>\n<\/ul>\n<p>If you are using a top web site ecommerce hosting shopping cart like InstanteStore, then you should make good use of the tools that are offered. The cross-selling feature has proved extremely useful for many merchants over the years. If you already have a good customer base and want to increase your sales figures, this feature is certainly something you should try.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales. It&#8217;s obviously worked for them, so why shouldn&#8217;t it work [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[17],"tags":[106],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","category-instantestore-ecommerce-features","tag-cart-application"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Cross-selling is a powerful tool in a secure ecommerce shopping cart solution. 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