{"id":2422,"date":"2012-01-03T04:00:51","date_gmt":"2012-01-03T09:00:51","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=2422"},"modified":"2017-06-06T14:47:50","modified_gmt":"2017-06-06T06:47:50","slug":"how-to-use-the-marketing-mix-to-boost-sales","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/how-to-use-the-marketing-mix-to-boost-sales\/","title":{"rendered":"How To Use The Marketing Mix To Boost Sales"},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/8dhbqOlvx2U\" width=\"420\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Running an online business is much cheaper and relatively easier than running a conventional brick and mortar business. However, you still need run it properly if you want to be successful at it. Thankfully, a few smart folks have made it much easier for the rest of us by narrowing everything down to just 7 elements. These elements are known as the Marketing Mix.<\/p>\n<p><!--more--><\/p>\n<p><strong>What is the Marketing Mix?<\/strong><br \/>\nThe Marketing Mix is a business tool which incorporates certain elements deemed essential when marketing products. It started out with just 4 P&#8217;s \u2013 Product\/Consumer, Price\/Cost, Place\/Convenience and Promotion\/Communication. However, 3 more P&#8217;s have since been added \u2013 Process, Physical Evidence and People.<\/p>\n<p><!--more--><strong>The Low Down<\/strong><br \/>\nThe Marketing Mix is a simple way to fine-tune your business so that you have a better chance of success.<\/p>\n<p>Below is a simple matrix to help you apply the Marketing Mix to your site.<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Price\/Cost<\/em><\/strong> \u2013 Conduct market research and try to offer competitive pricing for most, if not all, of your products. Let visitors know their cost savings if they were to shop at your store and take advantage of a current promotion or sale.<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Product\/Consumer<\/em><\/strong> \u2013 Highlight the<strong> features<\/strong> of the product but also highlight how they will <strong>benefit<\/strong> the consumer. Bringing the consumer into the picture makes for a stronger argument than just pitching the product alone.<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Place\/Convenience<\/em><\/strong> \u2013 Just how<strong> shopper friendly<\/strong> is your store? You must always keep in mind that people shop online because it is relatively <strong>convenient<\/strong> to do so. Is your store pleasing to the eye? Is your store &#8216;sticky&#8217; enough? Is there enough useful information available on-site? Do you offer a one-page checkout alternative? Can they track their orders?<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Promotion\/Communication<\/em><\/strong> \u2013 How are you getting traffic to your site? Have you fully optimized your site with proper <strong>SEO<\/strong> techniques? Are the keywords you are targeting in your <strong>PPC<\/strong> campaigns accurate? Are you leveraging the existence of your Facebook store and other social applications? Are you using on-site tools like the <strong>Content Slider<\/strong> to promote promote products?<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Process<\/em><\/strong> \u2013 Is your whole store geared towards helping shoppers come to a conclusion that they should purchase at your store (more than once)? This process starts from the time they read your <strong>HTML Title and Description<\/strong> when your link appears on <strong>SERP<\/strong>s (Search Engine Results Pages) and <strong>continues<\/strong> when you send them follow-up email.<strong> It should never end<\/strong>.<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>Physical Evidence<\/em><\/strong> \u2013 The issue with online stores is that shoppers can&#8217;t actually see and touch the products in real-time. The next best thing is to use the product zoom tool so that shoppers can have a closer look at the product. Also, put up videos of the product, preferably with someone using it. Never discount the importance of the<strong> human factor<\/strong>.<\/p>\n<p style=\"padding-left: 30px;\"><strong><em>People<\/em><\/strong> \u2013 As mentioned earlier, the human factor should never be discounted. No one likes calling a bank and ending up listening to a recording. Try to include a few images of people on your site, if possible. If you run your site by yourself and are on a tight budget, communicate with shoppers via <a title=\"InstanteStore Live Chat Sofware - 100% FREE for Life\" href=\"https:\/\/www.instantestore.com\/livechat_software.cfm\" target=\"_blank\" rel=\"noopener noreferrer\">our free chat software<\/a> or Skype during the times when you are online.<\/p>\n<p><strong>End Say<\/strong><br \/>\nThe examples provided above are by no means complete. They are just to point you in the right direction towards a successful store. Always remember to emphasize the user experience instead of only focusing all your efforts on marketing your store and its products. That&#8217;s like getting the most feature-packed fishing rod and reel but forgetting to bring the bait.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running an online business is much cheaper and relatively easier than running a conventional brick and mortar business. However, you still need run it properly if you want to be successful at it. Thankfully, a few smart folks have made it much easier for the rest of us by narrowing everything down to just 7 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2422","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you clueless as to how to improve your web store? 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