{"id":353,"date":"2009-10-04T05:21:13","date_gmt":"2009-10-04T09:21:13","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=353"},"modified":"2009-10-04T05:35:35","modified_gmt":"2009-10-04T09:35:35","slug":"explained-ecommerce-jargon-for-newbie-online-merchants-part-1","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/explained-ecommerce-jargon-for-newbie-online-merchants-part-1\/","title":{"rendered":"Explained: Ecommerce Jargon For Newbie Online Merchants – Part 1"},"content":{"rendered":"

\"\"<\/a>There are lots of shopping cart software providers out there (Agora shopping cart, 3d shopping cart, to name a few). But whether you’re using a cheap shopping cart solution or one that costs a bomb (or an even better alternative: you’re using InstanteStore), a newbie online merchant might get lost in all the ecommerce jargon strewn across cyberspace.<\/p>\n

Read on as we demystify some of these sometimes archaic-sounding terms…<\/p>\n

<\/p>\n

SEO<\/strong><\/p>\n

Search Engine Optimization or SEO is a way of driving q<\/span>uality<\/span> traffic<\/strong> to a site without any financial outlay. This natural <\/em>or organic <\/em>method involves tweaking the site’s content, coding and HTML (Hyper Text Markup Language) to increase its relevance to specific keywords<\/span><\/strong> and make it easier for search engines to index and thus improving the site’s visibility on a search engine’s result’s page (SERP).<\/p>\n

SEM<\/strong><\/strong><\/p>\n

Search Engine Marketing<\/span><\/strong> or SEM is a way of promoting a site via the use of paid placements or paid inclusion. This form of internet marketing can improve your visibility in SERP’s much faster then SEO alone, but at a cost of course.<\/p>\n

Hard Goods And Soft Goods<\/strong><\/p>\n

An online store may sell a variety of goods that are essentially divided into 2 categories — hard goods and soft goods. Hard goods are tangible<\/span> items<\/strong> like shoes and MP3 players. Soft goods are products that exist electronically<\/span><\/strong> like MP3’s, software and ebooks — items that can be downloaded.<\/p>\n

Internet Merchant Account<\/strong><\/p>\n

An internet merchant account facilitates the receiving of online payments<\/span><\/strong>, usually by credit card. If you have trouble obtaining an internet merchant account, you can consider the services of a merchant broker<\/strong>. A merchant broker would then charge a setup fee and provide the software and hardware necessary either by lease or sale, as required.<\/p>\n

Conversion Rate<\/strong><\/p>\n

Conversion rate has nothing to do with religion. Instead it refers to the percentage of visitors<\/span> to an online store who are converted into buyers<\/span><\/strong>. Conversions do not happen automatically and depend on a few factors to help convince a visitor to buy from a particular store. The clever use of images, content and call to action phrases all\u00a0 play a part in this process of conversion.<\/p>\n

So before you sign up for a feature-rich yet cheap shopping cart solution like InstanteStore, make sure you brush up on your ecommerce jargon.<\/p>\n

Have you come across any new ecommerce terms lately? Let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are lots of shopping cart software providers out there (Agora shopping cart, 3d shopping cart, to name a few). But whether you’re using a cheap shopping cart solution or one that costs a bomb (or an even better alternative: you’re using InstanteStore), a newbie online merchant might get lost in all the ecommerce jargon […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[5,1],"tags":[181,180,179,183,184,182,60],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":11,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}