{"id":4460,"date":"2016-01-13T03:36:49","date_gmt":"2016-01-13T08:36:49","guid":{"rendered":"https:\/\/www.instantestore.com\/blog\/?p=4460"},"modified":"2017-06-06T12:03:43","modified_gmt":"2017-06-06T04:03:43","slug":"4-crucial-ways-to-update-your-website","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/4-crucial-ways-to-update-your-website\/","title":{"rendered":"4 Crucial Ways To Update Your Website"},"content":{"rendered":"<p>Your website may be turning visitors away without you knowing it. When was the last time you made sure that your site was up to date?<\/p>\n<p>Here are 4 crucial ways to update your website which every business should look into urgently.<\/p>\n<p><!--more--><\/p>\n<p><strong>Is your Design Still Stuck In Time?<\/strong><\/p>\n<div dir=\"ltr\">\n<p>Well, since we&#8217;re all still in the New Year mood, it&#8217;s a good time to make sure that your website looks like the year 2016. If it still has the 90&#8217;s or year 2000 look, you better be scrambling to get your site design revamped.<\/p>\n<p>Remember this?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAYjAAAAJDczYWVjNWFhLWVkZmMtNGFiYS04MWE4LWJlYTJiZjA1MGNjOA.jpg\" alt=\"\" width=\"600\" height=\"570\" data-loading-tracked=\"true\" \/><\/p>\n<p>Ok, we do have a blue iMac but it&#8217;s now a decorative piece in the office for nostalgic purposes.<\/p>\n<p>Back to the now..<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAARiAAAAJGQ2MjM0Yzg4LTIwOGQtNDM2NS1iNjIwLTkzODMwMTY0ZDE0MQ.jpg\" alt=\"\" width=\"640\" height=\"468\" data-loading-tracked=\"true\" \/><\/p>\n<p>No more ugly lines and borders right? Take it from Apple. They continue to improve the design and look of their website.<\/p>\n<p>Business owners who have an online presence needs to make sure their site looks up to date. Need major help? Give us a shout.<\/p>\n<p><strong>Mobile-Friendly Please<\/strong><\/p>\n<p>Last year in April 2015, Google announced that mobile-friendliness will be one of the <strong>ranking signals<\/strong> that it takes into consideration for Google search results.<\/p>\n<p>Well that makes perfect sense as mobile usage has grown by leaps and bounds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAARwAAAAJGIzM2M1OTIyLWMxMDUtNDNhNy05OGM3LTRlODU4NTZkZmMyOQ.jpg\" alt=\"\" width=\"575\" height=\"334\" data-loading-tracked=\"true\" \/>Users prefer to search with their mobile phones and they expect quality search results.<\/p>\n<p>Use <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google&#8217;s mobile-friendly test<\/a> to check whether your site fulfills their criteria or not. Let us know if you need help converting your site to be mobile-friendly with responsive design.<\/p>\n<p><strong>Speed Up Your Website<\/strong><\/p>\n<p>You know how annoying it is when a website takes ages to load. Users don&#8217;t like to wait.<\/p>\n<p>This could be due to a few reasons ranging from the site not being mobile-friendly, not responsive or it&#8217;s got too many heavy images that are not optimized.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/shrinknp_800_800\/AAEAAQAAAAAAAAPyAAAAJGI2MGY0Mjg0LWUzOTUtNGQ1OS05ZmFmLTMwNmQ2ZWE2ODZhZg.jpg\" alt=\"\" width=\"640\" height=\"426\" data-loading-tracked=\"true\" \/><\/p>\n<p>This needs to be fixed as your slow loading site could be <strong>costing you sales<\/strong>.<\/p>\n<p>Check your website with <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Page Speed Insights<\/a><\/p>\n<p><strong>Are You Reaching Your Visitors?<\/strong><\/p>\n<p>Your website needs to capture the email addresses of your visitors.<\/p>\n<p>Decide how you want to do it &#8211; when they land on your site or at checkout.<\/p>\n<p>That way you can email them updates about your latest products, services, launches, sales or to get their feedback.<\/p>\n<p>Just don&#8217;t overdo it unless you want your mails to end up in the spam folder.<\/p>\n<p>These are just the minimum requirements that each business needs to look into when it comes to updating their website.<\/p>\n<p>Project a professional image, make sure the site is mobile-friendly with responsive design, loads fast on any device and be able to capture visitor information to engage them.<\/p>\n<p>If you need help on any of these, just drop us a mail. Hope your New Year&#8217;s been great.<\/p>\n<\/div>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Your website may be turning visitors away without you knowing it. When was the last time you made sure that your site was up to date? Here are 4 crucial ways to update your website which every business should look into urgently.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":4462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,4],"tags":[899],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/4460"}],"collection":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/comments?post=4460"}],"version-history":[{"count":9,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/4460\/revisions"}],"predecessor-version":[{"id":8019,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/4460\/revisions\/8019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media\/4462"}],"wp:attachment":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media?parent=4460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/categories?post=4460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/tags?post=4460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}