{"id":7874,"date":"2017-05-23T17:48:20","date_gmt":"2017-05-23T09:48:20","guid":{"rendered":"http:\/\/www.instantestore.com\/blog\/?p=7874"},"modified":"2017-06-19T13:34:18","modified_gmt":"2017-06-19T05:34:18","slug":"social-media-tips","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/social-media-tips\/","title":{"rendered":"Social Media Marketing Tips [INFOGRAPHIC]"},"content":{"rendered":"<p>What makes a good social media post? Hmmm&#8230;<\/p>\n<p><!--more--><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7875 aligncenter\" src=\"https:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/05\/social-media-tips2.png\" alt=\"\" width=\"650\" height=\"3000\" \/><\/p>\n<h3><\/h3>\n<h4><strong>Keeping the Images\/Content Interesting<\/strong><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Studies have shown that 65% of audiences are more likely to remember posts when images are paired with the information.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tweets with images received 150% more retweets.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Instagram photos generate <\/span><span style=\"font-weight: 400;\">36% more likes<\/span><span style=\"font-weight: 400;\"> than videos.<\/span><\/p>\n<h4><strong>Consistency is Key.<\/strong><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Posting regularly on social media platforms is very important because followers will get into the routine.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Average lifespan of social media based on channel:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Twitter &#8211; 18 minutes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook &#8211; 90-minutes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Instagram &#8211; 13-24 hours<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest &#8211; 2-30 days<\/span><\/li>\n<\/ol>\n<h3 style=\"text-align: left;\"><strong>Company and Customer engagement<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ask and start conversations with your prospects and existing customers. Always keep the questions open-ended and relevant to the business.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">92 percent of consumers trust recommendations from people they know and 70 percent of consumers trust peer experiences posted online. People trust and listen to other people.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>How to gain followers<\/strong><\/h3>\n<h4 style=\"text-align: left;\"><strong>Social Media Influencers<\/strong><\/h4>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By paying or giving them products, these influencers will talk about your brand, products and\/or services on their social media platforms.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">51 % of marketers believe they get better customers from influencer marketing. That\u2019s because the relationship began with trust in the influencer.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">74 % of consumers use social media to make purchase decisions<\/span><\/li>\n<\/ul>\n<h4><b>Hashtags<\/b><\/h4>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are available on most popular social media platforms. Through using hashtags strategically, a company can expand their audience reach. <\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook \u2192 <\/span><span style=\"font-weight: 400;\">Posts with:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1-2 hashtags receive 593 average interactions per story <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3-5 hashtags receive 416 average interactions per story <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 6-10 hashtags receive 307 average interactions per story <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 or more hashtags width 188 average interactions per story <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter \u2192 \u00a0<\/span><span style=\"font-weight: 400;\">Posts with: <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtags receive 2x more engagement than those without and <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1-2 hashtags receive 21% higher engagement and <\/span><span style=\"font-weight: 400;\">are 55% more likely to be retweeted\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 or more hashtags show 17% drop in engagement<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram \u2192 <\/span><span style=\"font-weight: 400;\">\u00a0Posts with:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 11 or more hashtags received nearly 80% interaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 or less hashtags receive just 22% interaction <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2 hashtags receive 41% interaction <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google + (often generated automatically, but you can of course still create your own)<\/span><\/li>\n<\/ul>\n<h4><strong>Hosting Giveaways<\/strong><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Giveaways are a widely-used marketing strategy. Everyone loves free stuff!<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>BONUS TIPS:<\/strong><\/h2>\n<h3><strong>Stalk Your Competitors<\/strong><\/h3>\n<p style=\"text-align: left;\">I mean that&#8217;s what everyone does on social media right, stalk one another&#8217;s profiles? Hehe Apply this method to your competitors as well. Ask yourself, what are they doing right that is getting them so many followers and likes and what are YOU doing wrong?<\/p>\n<p style=\"text-align: left;\">What to look for when \u201cstalking\u201d<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content they are posting <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media channels they are using <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting schedule <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is following them <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who they are following <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post with most likes<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">T<\/span>hrough looking for these it will give you a clear idea of how they are achieving social media success and what you should apply to your own social media channels to grow like them. But of course keep your posts and social media channels authentic to you as people would love that much more compared to a copy.<\/p>\n<h3><strong>Measure\u00a0your results <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">At least once a week keep track of your social media posts and followers. You can do it the old fashion way by keeping a log and writing it down in a notebook, keeping information in a document or with social media platforms like <\/span><a href=\"https:\/\/www.facebook.com\/help\/268680253165747?helpref=search&amp;sr=1&amp;query=insights\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/analytics.twitter.com\/about\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> they already have a system that analyses and keeps track of it for you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it so much easier for you to see what is working with your audience and what isn&#8217;t.<\/span><\/p>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><\/h4>\n<h4 style=\"text-align: left;\"><strong>Sources<\/strong><\/h4>\n<p style=\"text-align: left;\">Some of the graphics used were created by Freepik<\/p>\n<p style=\"text-align: left;\">1 https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy#sm.000005ws5vqlsfe4ltl87mu6l9xlgost-of-it<br \/>\n2 https:\/\/blog.bufferapp.com\/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it<br \/>\n3 https:\/\/moz.com\/blog\/when-is-my-tweets-prime-of-life<br \/>\n4 https:\/\/blog.bufferapp.com\/social-media-frequency-guide<br \/>\n5 https:\/\/blog.hubspot.com\/marketing\/instagram-stats#sm.0000tyszmly7ydhkqu519i8pzn6xl<br \/>\n6 https:\/\/lonelybrand.com\/blog\/3-ways-to-take-advantage-of-pinterest-posts-lengthy-lifespan\/<br \/>\n7 https:\/\/skift.com\/2016\/11\/29\/6-charts-showing-how-social-media-influencers-work-with-brands\/<br \/>\n8 http:\/\/blog.tomoson.com\/influencer-marketing-study\/<br \/>\n9 https:\/\/www.surepayroll.com\/resources\/blog<br \/>\n10 https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many<br \/>\n11 https:\/\/www.quicksprout.com\/2015\/02\/20\/the-ultimate-guide-to-hashtags\/<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What makes a good social media post? Hmmm&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,940,8,10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/7874"}],"collection":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/comments?post=7874"}],"version-history":[{"count":14,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/7874\/revisions"}],"predecessor-version":[{"id":7956,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/7874\/revisions\/7956"}],"wp:attachment":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media?parent=7874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/categories?post=7874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/tags?post=7874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}