{"id":8424,"date":"2017-11-15T17:24:04","date_gmt":"2017-11-15T09:24:04","guid":{"rendered":"http:\/\/www.instantestore.com\/blog\/?p=8424"},"modified":"2017-11-15T17:39:38","modified_gmt":"2017-11-15T09:39:38","slug":"black-friday-and-cyber-monday-tips","status":"publish","type":"post","link":"https:\/\/instantestore.com\/blog\/black-friday-and-cyber-monday-tips\/","title":{"rendered":"Black Friday and Cyber Monday Tips To Help Increase Sales"},"content":{"rendered":"<p>Holiday season is just around the corner, can you smell the pumpkin spice latte from Starbucks already? Mmmm.. Retailers are all gearing up for two of the biggest shopping events of the year, Black Friday and Cyber Monday.<\/p>\n<p>Black Friday and Cyber Monday\u00a0is when most retailers earn back their yearly profits. Also, these two sale days are perfect for people who are looking to save some money on their Christmas shopping. Here are some tips to help your business stay competitive in this very popular sale season:<\/p>\n<h3><strong>Make Sure Your Site Is Mobile Friendly<\/strong><\/h3>\n<p>People today enjoy shopping from the comfort of their home, instead of lining up outside a mall right after Thanksgiving dinner.\u00a0More and more customers are shopping online and on their mobile devices today. With the most recent Singles Day Sale just passing, Alibaba reported that <a href=\"https:\/\/techcrunch.com\/2017\/11\/11\/alibaba-smashes-its-singles-day-record\/\">90% of its sales came from mobile devices<\/a> which is higher compared to 82% in 2016 and 69% in 2015. According to an article by Forbes, they have predicted that <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2017\/11\/02\/holiday-ecommerce-to-break-100b-for-first-time-says-1-trillion-visit-adobe-study\/#73cc80ed3774\">smartphone and tablet visits<\/a> to retail sites will account for 54% of all visits.<\/p>\n<p>As you can see purchasing through mobile is a familiar option to many shoppers today.\u00a0 Because of this, a mobile friendly site will play a huge part in helping online businesses benefit the most from the Black Friday and Cyber Monday traffic.<\/p>\n<p>Whether they are waiting for the train or riding in a bus, there\u2019s plenty of reasons for them to buy stuff online.\u00a0 So, with more consumers than ever before planning to make the shift towards mobile this holiday season, be sure not to ignore the mobile commerce wave! <a href=\"http:\/\/www.instantestore.com\">InstanteStore<\/a> is already mobile commerce ready. All you have to do is\u00a0<strong>ACTIVATE<\/strong>\u00a0it. If you haven\u2019t done so for your store, it\u2019s pretty easy.<\/p>\n<p><strong>Here&#8217;s how:<\/strong><\/p>\n<p>Login to your admin, search for\u00a0<strong>Mobile Commerce.\u00a0\u00a0<\/strong>Next step: Click on Activate and your mobile store is ready to go. Simple! Anyone could do it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales alignnone wp-image-8426 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/mobile-commerce-1.jpg\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"1012\" height=\"886\" \/><\/p>\n<p><strong>Related Posts:<\/strong><\/p>\n<p><a href=\"http:\/\/www.instantestore.com\/blog\/dont-forget-the-mobile-phone-shoppers\/\">Don\u2019t Forget The Mobile Phone Shoppers!<\/a><\/p>\n<p><a href=\"http:\/\/www.instantestore.com\/blog\/is-your-site-mobile-friendly-with-responsive-design\/\">Is Your Site Mobile Friendly With Responsive Design?<\/a><\/p>\n<h3><strong>Offer Your Customers Free Shipping\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8436 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/Free-delivery-560x342.jpg\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"560\" height=\"342\" \/><\/p>\n<p>E commerce giants like Amazon are offering its customers FREE next day delivery or same-day delivery if they were to order before a certain time. They have definitely spoiled the market for other businesses. Customers today are expecting the same level of convenience from the other retailers. At the end of the day everyone loves free stuff! This will give your customers that extra push to make a purchase during the Black Friday and Cyber Monday sales.<\/p>\n<p><strong>Here&#8217;s how:\u00a0<\/strong><\/p>\n<ul>\n<li>Offer your customers free delivery with no minimum purchase for the holiday sale season or an option to pay less for next day delivery as an incentive to get them to buy more.<\/li>\n<li>If you have a brick and mortar store, give your customers a click and collect option with same day pick up.<\/li>\n<\/ul>\n<h3><strong>Treat The Black Friday Sales and Cyber Monday Sales Like A Product Launch<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8437 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/Elizabeth-Arden.png\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"374\" height=\"517\" \/><\/p>\n<p>With all the hype that is created when it comes to discounts and offers during the holiday sales season, more companies all over the world are joining in every year. It is easy for customers to get lost in the shuffle.<\/p>\n<p>However, if you take a different approach and treat the sale like a product launch and build excitement around it, this will definitely set you apart from your competitors.<\/p>\n<p><strong>Here&#8217;s how:\u00a0<\/strong><\/p>\n<ul>\n<li>Send out newsletters to customers who you want to be the first to hear about the Black Friday and Cyber Monday sales . Offer these special customers a head start on the discounts before everything is sold out!<\/li>\n<\/ul>\n<p>Instantestore has a feature where you can customize who you want to send your emails to.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8427 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/Newsletter.jpg\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"784\" height=\"280\" \/><\/p>\n<ul>\n<li>Create excitement around the launch of your Black Friday and Cyber Monday sale with a countdown clock or calendar on your e-commerce site.<\/li>\n<li>Create a social media campaign around your\u00a0Black Friday and Cyber Monday sale\u00a0\u00a0and get your customers to share what they bought on their social media sites.<\/li>\n<\/ul>\n<p><strong>Related Posts:\u00a0<\/strong><\/p>\n<p class=\"entry-title\"><a href=\"http:\/\/www.instantestore.com\/blog\/email-newsletter-ideas\/\">Email Newsletter Ideas Which Won\u2019t Frustrate Your Subscribers<\/a><\/p>\n<h3><strong>Use Live Chats To Your Advantage\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8439 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/screenshot-2.png\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"680\" height=\"398\" \/><\/p>\n<p>Live chats are especially great during holiday sale seasons. Why? Because there are going to be customers who have never bought from you before entering your website with no clue about your your business or your products. An online chat system will provide these customers an immediate access to any help they need. It is much more convenient compared to a call center. Also, customers can multitask when waiting for a reply.<\/p>\n<p>It is great to have someone online who can immediately walk them through a sale if a customer becomes confused or has a question that could potentially make or break a sale. A live chat will help eliminate shopping cart abandonment this upcoming holiday sale season.<\/p>\n<p>InstanteStore has its very own <a href=\"https:\/\/www.instantestore.com\/livechat.cfm\">free\u00a0live chat software<\/a> that can be downloaded and applied onto your e commerce store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8428\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/live-chat.jpg\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"517\" height=\"451\" \/><\/p>\n<p><strong>Get Started Quick: Installation<\/strong><\/p>\n<ol>\n<li><a title=\"Live Chat Software - 100% FREE For Life\" href=\"https:\/\/www.instantestore.com\/livechat_software.cfm\" target=\"_blank\" rel=\"noopener\">Download<\/a>\u00a0the\u00a0<strong>InstanteStore free live chat software<\/strong>\u00a0from\u00a0<a title=\"Live Chat Software - 100% FREE For Life\" href=\"https:\/\/www.instantestore.com\/livechat_software.cfm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instantestore.com\/livechat_software.cfm<\/a>.<\/li>\n<li>The\u00a0<strong>Microsoft .Net Framework<\/strong>\u00a0is required for the installation. Windows Vista and Windows 7\u00a0<strong>should already have this installed<\/strong>. Some versions of Windows XP may require you to install this separately, though. If you have any issues installing or running the live chat software, then click\u00a0<a title=\"Download\/Install Microsoft .Net Framework\" href=\"http:\/\/www.microsoft.com\/downloads\/details.aspx?FamilyId=333325FD-AE52-4E35-B531-508D977D32A6&amp;displaylang=en\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0to go to Microsoft\u2019s website to download and install it.<\/li>\n<li>Once installed, double-click the\u00a0<strong><em>InstanteStore Live Chat<\/em><\/strong>\u00a0icon at the desktop, or click on\u00a0<strong><em>\u2018InstanteStore Live Chat -&gt; InstanteStore Live Chat\u2019<\/em><\/strong>\u00a0from the Programs folder to launch the live chat application.<\/li>\n<li>The first time the live chat software launches, the\u00a0<strong>LiveChat Signup<\/strong>\u00a0page will be displayed. Just fill in the necessary details and click the\u00a0<strong>SIGNUP<\/strong>\u00a0button to register your Live Chat username.<\/li>\n<li>Once you\u2019ve signed up, an email containing the activation code will be sent to the email address you used to register. Copy and paste this activation code into the\u00a0<strong><em>Activation Code<\/em><\/strong>\u00a0field at the live chat window, then click on the<strong>\u00a0ACTIVATE &amp; LOGIN<\/strong>\u00a0button.<\/li>\n<li>At the\u00a0<strong>Install livechat<\/strong>\u00a0code page, copy the displayed code.<\/li>\n<\/ol>\n<p><strong>For InstanteStore Users<\/strong><\/p>\n<ol>\n<li>Go to your store\u2019s\u00a0<strong>administrator control panel<\/strong>, and go to\u00a0<strong><em>\u2018Manage Your Store -&gt; Design\/Customization -&gt; Customize Template\u2019<\/em><\/strong>.<\/li>\n<li>Click on the\u00a0<strong><em>Click to Edit<\/em><\/strong>\u00a0button at either the left or right border of your store\u2019s template, depending on where you want your live chat icon to be displayed.<\/li>\n<li>Click on the\u00a0<strong><em>Additional HTML<\/em><\/strong>\u00a0tab at the following page.<\/li>\n<li>Select the\u00a0<strong><em>Add Extra HTML:<\/em><\/strong>\u00a0radio button and paste the code at the appropriate text area, depending on whether you want the live chat icon to be displayed at the top or the bottom of the left\/right border.<\/li>\n<li>Click the\u00a0<strong>PUBLISH CHANGES<\/strong>\u00a0button to finalize your changes.<\/li>\n<li>The live chat icon will now be displayed at the appropriate location on your store template. Click on the\u00a0<strong>GO CHAT NOW<\/strong>\u00a0button to start taking customer requests.<\/li>\n<\/ol>\n<p><strong>For non-InstanteStore Users<\/strong><\/p>\n<ul>\n<li>Just paste the livechat code from Step 6 above at the appropriate location at your website.<\/li>\n<li>The live chat icon will now be displayed where you\u2019ve placed it at your site. Click on the\u00a0<strong>GO CHAT NOW<\/strong>\u00a0button to start taking customer requests.<\/li>\n<\/ul>\n<h6><strong>MORE<\/strong> Free Live Chat Softwares :<\/h6>\n<p><a href=\"https:\/\/www.tawk.to\/\">Tawk To\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.mylivechat.com\/\">My Live Chat<\/a><\/p>\n<p><a href=\"https:\/\/www.purechat.com\/\">Pure Chat\u00a0<\/a><\/p>\n<p><strong>Related Posts:<\/strong><\/p>\n<p><a href=\"http:\/\/www.instantestore.com\/blog\/introducing-free-live-chat-software-from-instantestore\/\">Introducing Free Live Chat Software from InstanteStore<\/a><\/p>\n<h3><strong>Use All Your Marketing Resources<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"5 Black Friday and Cyber Monday Tips To Increase Sales aligncenter wp-image-8438 size-full\" title=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" src=\"http:\/\/www.instantestore.com\/blog\/wp-content\/uploads\/2017\/11\/social-media-apps.jpg\" alt=\"5 Black Friday and Cyber Monday Tips To Increase Sales\" width=\"660\" height=\"330\" \/><\/p>\n<p>Retailers who invested in a marketing strategy which includes mobile, email and social media last year did <a href=\"https:\/\/econsultancy.com\/blog\/68587-black-friday-cyber-monday-2016-ecommerce-stats-bonanza\">30% better <\/a>compared to their competitors who didn&#8217;t take advantage of all their marketing platforms during the Black Friday and Cyber Monday sales.<\/p>\n<p>However, its not all just about the number of channels used. It is more of how you use these channels to reach your audience. It is important to know where majority of your audience are, which platform they are using and from there pursue them. Your goal here is to consistently message your followers and remind them to buy from you this holiday sale season. According to research, it takes at least<a href=\"https:\/\/en.wikipedia.org\/wiki\/Effective_frequency\"> three repetitive marketing posts<\/a> to capture someones&#8217; attention.<\/p>\n<p><strong>How to:\u00a0<\/strong><\/p>\n<ul>\n<li>Use your existing followers\/audience to spread the message<\/li>\n<li>Offer your followers incentives for helping you share the messages with extra discounts or promos.<\/li>\n<li>Make sure all of your marketing channels are sharing the same message and is following a strategic flow.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Holiday season is just around the corner, can you smell the pumpkin spice latte from Starbucks already? Mmmm.. Retailers are all gearing up for two of the biggest shopping events of the year, Black Friday and Cyber Monday. Black Friday and Cyber Monday\u00a0is when most retailers earn back their yearly profits. Also, these two sale [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":8433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12,940,17,8,6],"tags":[429,428,1051,702,577,1058,1060,431,1063,1037,1062,1061,1059],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/8424"}],"collection":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/comments?post=8424"}],"version-history":[{"count":13,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/8424\/revisions"}],"predecessor-version":[{"id":8447,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/posts\/8424\/revisions\/8447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media\/8433"}],"wp:attachment":[{"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/media?parent=8424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/categories?post=8424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantestore.com\/blog\/wp-json\/wp\/v2\/tags?post=8424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}