“49% of email marketers said their newsletter routinely justified themselves.”
– MarketingSherpa, Email Marketing Benchmark Guide 2008
After SEO, the next most effective conversion tactic for smaller marketers is e-mail and newsletters.
The InstanteStore newsletter broadcast feature is not only a great customer retention tool but more importantly, it has the potential to boost sales by up to 35% if done correctly. There are so many good things going for this feature. Best of all, it’s FREE. All it takes is a little work and you have a proven sales-getter.
So, how do you get this working?… (more…)