When it comes to building a brand and growing a company from the ground up, one of the most important things is understanding exactly who the target market is that will be focused in on. In order to effectively accomplish this part of the business growth strategy, it is vital for new companies to develop buyer personas. Using various templates and tools can provide new businesses with a better idea of who exactly their target market is.
Key Takeaways:
- The ?Make My Persona? interactive web tool will help marketers create strategic buyer persona.
- The tool was created with two unique paths, simplifying the complex task of creating buyer persona.
- If you haven?t done your buyer persona research yet, the tool has an educational guide to help you do that.
“Well-researched buyer personas align departments — marketing, sales, and services — around actionable audience insights, creating a clear picture of exactly who you are trying to attract and serve.”
Read more: https://blog.hubspot.com/marketing/create-buyer-persona-makemypersona
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