Thinking of starting your own online business in Malaysia? Not sure how to or where to start? This article will give you an overview of what you need to do to start your eCommerce website.
Know Your Online Business Concept and Customers
By now you should probably have a good idea of what your business is going to be and who you’re targeting. People often make the mistake of starting a business without finding out who their customers are or if their business idea will work in the local market.
Remember to always do your research before you decide on your online business. Go onto forums and read up on a topic related to what you want to do. Most importantly, look at your competitors. Look at the businesses who are selling similar products or services as you are, look to see if you’re doing the same thing as them or if you have something special they don’t or if there is anyway you can be different from these already existing businesses. Besides that, you can also learn a lot from them and apply them onto your own business. Don’t be afraid to go out and talk to people, to ask becuase you will never know what kind of information you will receive.
Create Your Logo
An online business or any business for that matter is not complete without a logo. Your logo will not only catch your customer’s attention but it will also represent your business/brand. Keep your brand name clear and simple. You can also use images to further enhance your logo, however you should always be smart in selecting the images you use. In whatever you choose to do with your logo always remember that it should link to your company/brand.
It is extremely important that you work with a logo designer that you trust and can work closely with. I would suggest that you pick a logo designer located in malaysia so you can work closely with him/her to create the perfect logo that represents your business/brand. The upside to working with a local logo designer is that you can meet up with them and talk to them about it face to face, which is much more effective than sending emails.
If you’re looking for a Malaysian logo designing company you should definitely check out Logo Design Studios.
“Design is a balance of art and science that is an extension of who you are” – Instantestore Designer
Choose your eCommerce Website Builder
Before you start an online business in Malaysia you need to pick a website builder first, obviously. Again, my advice to you is to pick a local website provider because just in case anything goes wrong with your website you can contact your provider easily. I would also suggest to try the provider out before picking one. Many website builders often provide their new customers a free trial (like we do). Our free trial allows you to completely build your store like you normally would with a paid package. If you would like so sign up for a free trial with us you can check out our blog post Setting Up An Online Store in Malaysia for a step-by-step guide.
Web Design
Also, when it comes to designing your website you can also work closely with the team of designers (just like with the logo). The best option is to look for a eCommerce website builder that also does logo designing. Oh guess what, I know of one! Instantestore does all the above, from website building to web designing to logos.
What makes a good website? Everything from the font, colour, pictures, arrangement of content and navigation. A good website designer will help you integrate all the above and make your eCommerce page look beautiful and of course make it easy for your customers to use. *nobody likes a confusing web page
Domain Name
Tips on how to pick a domain name for your eCommerce website
- Make it easy for your customers to remember
- Keep it short and sweet
- Include keywords that relates with your business
- Pick a domain name that specifies your business’s area (example.com.my, example.com.uk)
- Try not to use numbers or symbols
- Research (check to see if the domain name is being used)
- Domain name extensions (.com, .org, .net)
– .co : an abbreviation for company, commerce, and community.
– .info : informational sites.
– .net : technical, Internet infrastructure sites.
– .org : non-commercial organizations and nonprofits.
– .biz : business or commercial use, like e-commerce sites.
– .me : blogs, resumes or personal sites.
SEO (Search Engine Optimization)
SEO is extremely important especially if you are going to sell things online in Malaysia. What is SEO and how do you apply this tactic? Head over to our other blog post “Key SEO Methods – An Overview” on an overview of how you can apply it to your online business or you could watch this quick video “SEO for Startups in Under 10 Minutes”.
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