The Facebook Attribution Window: How Facebook Tracks Conversions

One of the most widely used and prevalent online business advertisement tools in recent years has been the expansion of Facebook Ads. The opportunity to focus in on target markets and test ads against different demographics of people has been widely useful for businesses of all sizes. Understanding the ways in which Facebook tracks a conversion is necessary for all businesses, as they aim to use these conversion metrics in order to determine their ROI on their marketing campaigns.

Key Takeaways:

  • People interact with your Facebook and Instagram ads, doing everything from merely looking, to site-visiting to buying an item.
  • Facebook records the conversions and the data is make readable to view and use under Ad Manager.
  • The attribution window refers to the amount of time that elapsed between when a converted user saw an ad and the time when the user acted on it.

“In this article, you?ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.”

Read more: https://www.socialmediaexaminer.com/facebook-attribution-window/

How to Quickly & Easily Create a Buyer Persona [Free Tool]

When it comes to building a brand and growing a company from the ground up, one of the most important things is understanding exactly who the target market is that will be focused in on. In order to effectively accomplish this part of the business growth strategy, it is vital for new companies to develop buyer personas. Using various templates and tools can provide new businesses with a better idea of who exactly their target market is.

Key Takeaways:

  • The ?Make My Persona? interactive web tool will help marketers create strategic buyer persona.
  • The tool was created with two unique paths, simplifying the complex task of creating buyer persona.
  • If you haven?t done your buyer persona research yet, the tool has an educational guide to help you do that.

“Well-researched buyer personas align departments — marketing, sales, and services — around actionable audience insights, creating a clear picture of exactly who you are trying to attract and serve.”

Read more: https://blog.hubspot.com/marketing/create-buyer-persona-makemypersona

Here are the 63 startups that launched today at Y Combinator’s S18 Demo Day 1

Y Combinator, which helps provide seed-funding for new startups, accepted a truckload of applications for its YC summer 2018 startups to fund list. As might be expected, the list was to say the least eclectic. However, by backing up to acquire a less overwhelming perspective, it became clear that there were constellations that revolved around themes. Put into percentages, there were maybe about 30% offering business to business service options, or software. There were almost that many going after the healthcare dollar, almost 10% for consumer goods and services and slightly less for consumer media. Blockchain brought up the tail-end at about 5%. About 15% of the founding members were female. About 11% were African American or Latino. About 19 countries were represented. Almost a third of the companies were based outside of the U.S. Some specifically innovative options included one company, Higia, which hoped to monitor thermal patterns in female breasts, via their unique brassier implant technology, thereby creating a non-invasive way to screen breasts. Sterblue is French drone software that will look over outdoor structures, examining for problems. Togg, which is designed for elder-care institutions can analyze and deliver data showing changes in residents behavior that are significant to their health.

Key Takeaways:

  • YC Summer 2018, held at the Computer History Museum, featured a large variety of start-up companies.
  • The start-ups at YC Summer 2018 included companies from the healthcare, consumer goods, media, and B2B software and services industries.
  • This year, 15 percent of the company founders at the YC event were female.

“A total of 63 companies took to the stage in front of a full audience at the Computer History Museum today in Mountain View to pitch on-off switches for organisms, laundry detergent subscription services, gymless gyms, lab-grown palm oil and sugary sugar substitutes.”

Read more: https://techcrunch.com/2018/08/20/here-are-the-63-startups-that-launched-today-at-y-combinators-s18-demo-day-1/

Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm

There are a bunch of new ways that influencers are using Instagram to get their word out there. Everyone is different and everyone is appealed to in different ways. It is hard to make everyone happy when launching a marketing campaign but if you are able to grab the attention of many people at once, then you will be set. It is hard to do that though. Instagram has made it easier for people to do that.

Key Takeaways:

  • Instagram has become one of the best ways to market a potential product or page for yourself.
  • Influencers are now learning how to target certain groups of people to be consumers.
  • There are always new smart people who are trying to get ahead of the other competition.

“Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.”

Read more: https://blog.hubspot.com/marketing/instagram-pods

Your Startup Is Already Big Enough to Begin Using Marketing Automation

If you are a startup, no matter how big or small, you should definitely consider automation in order to step up your marketing campaign efforts. Automating certain processes can save you money on hiring, especially in the early days when your budget is lean. Social media campaigns are huge right now and are only going to become more popular. While a solid social media campaign takes a lot of thought and skill, many of the tasks involved can be automated so that you can devote your time to strategy and evaluation. Furthermore, automation can benefit your startup in that it can help you grow a lead generation and client database.

Key Takeaways:

  • Automating some of your tasks will save you time and money, both of which are generally in short supply at a startup.
  • Automation can gather information about potential clients and help you create a database that will be beneficial to your marketing.
  • Once you set up your automation tools to suit your particular business, you don’t have to worry so much about your marketing campaign not having the best chance against competitors.

“There are many reasons why you should look at automation as a boost for your startup?s marketing efforts.”

Read more: https://www.entrepreneur.com/article/318367

One Medical may be in talks to raise more than $200 million

If there is one industry that has largely been disrupted thanks to the advent of technological advancement and modern tools, and one that has much needed disruption, is that of the medical and healthcare industries. One Medical, one of the most robust and game-changing software that has entered the startup and potential healthcare market in recent years, is now rumored to be in talks for getting a major investment in their late stage fundraising rounds to boost their platform.

Key Takeaways:

  • Out to turn the doctor visit experience on its ear, One Medical is attempting to bring virtual doc visits mainstream.
  • Same day appointments and concierge service are two other aspects that One Medical is hoping to instill into medical practices.
  • Right now, the company is looking to buy 100 million in shares from its current investors.

“The latest calculation put the company at just over $1 billion in valuation.”

Read more: https://techcrunch.com/2018/08/20/one-medical-may-be-in-talks-to-raise-more-than-200-million/

Animoto hack exposes personal information, geolocation data

In Early July, 2018, Animoto was attacked by hackers, exposing an estimated 21 million peoples critical info , such as location, emails, and dates of birth. According to sources, Animoto is responsible for video content for several social media sites. While they claim they doubt info for each client was complete, like just name and gender of one person versus location and e mail of another, the companies 1 step system made it vulnerable. The company has since asked members to reset passwords and has employed a 2 step process.

Key Takeaways:

  • The Animoto data breach occurred on July 10 but it was in early August that the incident was reported to the California attorney general.
  • Although user?s geolocation data was breached, the company noted that geolocation data was not being kept for all users.
  • Although the number of its 22 million users affected by the breach is not known, the company will notify all its users.

“Names, dates of birth and user email addresses were accessed by hackers, but the company said it wasn?t known if data had been exfiltrated.”

Read more: https://techcrunch.com/2018/08/20/animoto-hack-exposes-personal-information-geolocation-data/

The Ultimate Guide to Public Relations in 2018

Being able to get along with people is a massive benefit to have if you are looking to move up the ranks in whatever career it is that you are in. Depending on who you are, and what you do, public relations could be one of the most important things to have. In 2018, that is only enhanced as there are now more and more people who are competing for the highest paying jobs in the world.

Key Takeaways:

  • Public relations, PR, is similar to branding in that it manages the spread of information about a brand. But it is different by focusing on communication and reputation.
  • Owned media is the most important category of PR. It includes social media posts, blog content and website copy.
  • Paid media in PR involves paying to get your owned media out to people and is done through social media advertising, influencer marketing, and pay-per-click (PPC).

“Public relations can be split into three categories: owned, paid, and earned media. Each works towards the same reputation-building goal but use different strategies to get there.”

Read more: https://blog.hubspot.com/marketing/public-relations

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

There are definitely ways in which someone can increase their chances of making a sale. It comes down to how bad you want to make the sale and what measures you are willing to go to in order to do so. Some people are different than others. To make a sale involving a bot, one must channel all attention to their particular product. When marketing this product, it is important to be honest in all dealings.

Key Takeaways:

  • As a tool to boost sales, messenger bots have some impressive metrics in their corner, including a 60% click through rate.
  • Bot funnels are essentially similar to email funnels, just that they make use of messenger instead.
  • Since almost all of one’s prospects are apt use Facebook messenger, using messenger bots is just logical.

“To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson”

Read more: https://www.socialmediaexaminer.com/messenger-bot-funnels-mary-kathryn-johnson/

3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates

Even if your site is awesome and chock-a-block with great and relevant content that users are fascinated by and find useful, you may still be alienating a portion of those that land on your web pages. Why? Just because your content is ‘all that’ doesn’t tell the entire story. People landing upon your site are there for a specific purpose, everything they see should relate to that goal. It’s called personalization. And, while it’s great to have personalized content, if the ads and other promos etc. are about irrelevant subjects that have nothing to say or offer respective of the goals of those landing on the page than some landing and potential leads are going to get lost. So, along with the content, it’s important to personalize the shopping options. In fact, close to half of those surveyed said they would buy from retailers that personalized their shopping across the board. Business owners are realizing the need for this, as more than two-thirds believe that real-time personalization is where the money is. Conversion-specific design elements, like widgets can target landing users based on a number of important factors such as, location, devices the user has and past visits to the site. Using product recommendation engines, for example, allows gathering of users online behavior so that sites can generate ads specific to what they have shown interest in already. Retargeting campaigns that only go after those that have already shown interest in an offering is another great way to achieve conversion from interest to lead. The more site owners target the specific interest of each landing visitor the better their conversion rates will be.

Key Takeaways:

  • You can run special promotions for your client that are triggered according to the date, time, or the site visitor’s location.
  • Use product recommendation engines that are based on algorithms that track your visitors’ online behavior.
  • Keep in mind that your potential customers place a higher value on what interests them personally.

“According to a study released by Janrain, 74 percent of online consumers surveyed said they were frustrated with websites that show content in the form of ads, offers and promotions that aren?t related to their personal interests. What this means is that you?re alienating your site visitors every time you let an irrelevant offer pop up on their screen.”

Read more: https://www.entrepreneur.com/article/318758