Why Aesthetic Visuals Matter on Your Website and Social Media.

In today’s fast-paced digital world, the impact of visual content cannot be overstated. Have you ever considered the significance of this in relation to your business? Whether it’s on your website or social media profiles, incorporating visuals can elevate your brand presence and engage your audience in ways that written content alone cannot achieve.

The Ascendancy of Visuals in Social Media

Consider your favourite social media platforms – Facebook, Instagram, Twitter, Snapchat. Have you noticed their shift towards a more visually-driven experience? Over time, they have evolved to prioritise images and videos, transforming our feeds into visually stimulating environments. Video content, in particular, has emerged as a powerful tool for fostering connections between brands and consumers, with platforms like YouTube and Facebook leading the charge.

Understanding Visual Marketing

Visual marketing involves harnessing the power of images, videos, GIFs, and other visual content to promote your brand online. It’s about captivating your audience, distinguishing your brand from competitors, and nurturing long-term relationships with your customers.

The Impact of Visuals

Why are visuals so effective? Firstly, they capture attention. In a world where human attention spans are dwindling, visuals have the ability to convey messages quickly and effectively. Moreover, visual content is significantly more shareable on social media platforms compared to text-only content. Whether it’s a striking image or an engaging video, visuals have the power to captivate and inspire action.

The Influence of Aesthetic Content

An aesthetically pleasing website and social media presence can have a profound impact on your brand. Beyond conveying brand identity and emotion, they set you apart from competitors. Consistent visual branding, combined with compelling content, can attract and retain audience attention, leading to increased engagement and conversions.

Integrating Visual Marketing Into Your Strategy

Eager to leverage visual marketing for your business? Begin by brainstorming innovative ways to incorporate visuals into your website and social media channels. Whether through stunning imagery, immersive videos, or branded graphics, the possibilities are endless. Remember, the more visually appealing your content, the more likely it is to captivate your audience and leave a lasting impression.

In conclusion, visual marketing is not just a passing trend – it’s a fundamental aspect of modern business strategy. Embrace creativity and let your visuals speak volumes!

How InstanteStore Helped Sagiri Dayal Launched A Successful Online Store With Immediate Sales

The team at InstanteStore are passionate about helping merchants sell online.

We’ve been helping merchants sell online since 2001 when our founder and CEO, Charles Tang started InstanteStore due to the overwhelming requests to create online stores by merchants from around the world.

Recently, we had the privilege to help another international client get her business online with immediate results making it a successful online store.

About Sagiri Dayal Jewellery

Meet Sagiri Dayal, a jewellery designer based in Hong Kong.

She specialises in Jade and Chinese Knotting, combining these elements with traditional Indian jewellery from her heritage.

Sagiri has been holding shows all around the world – Hong Kong, London, New Delhi and New York, showcasing her jewellery pieces.

Though the road shows were very successful, she found it hard to reach out to her customers and updating them whenever she’s got a new line out.

So last year, together with her daughter, Keya, she decided to take the leap of faith and bring her business online.

It was a very daunting move for her as she’s not particularly tech savvy.

Understanding Our Customer Needs

Through a series of Zoom calls, the InstanteStore team got to know more about her business goals (increase sales!) along with the challenges she faced.

Among some of the issues she faced with the current offline business model were:

Limited Reach – Audience is restricted to the locations of the road shows and their physical location or brick and mortar store.

Limited Customer Engagement – Limited opportunities for continuous engagement with customers after road shows. Once a purchase is made, the customer may wish to purchase additional pieces but do not know when or where the new products are made available.

Lack of Analytics – Gathering customer data and insights for targeted marketing can be challenging in an offline setting making it difficult to analyze customer preferences and tailor products or marketing strategies accordingly. In other words, many merchants would not know much or have any information about their customers – their preference, products they purchased, what they are interested in, budget or taste preferences.

Lack of Technical Know-How – As Sagiri is more of an artisan / designer, she is anxious when it comes to technology. Many artisans, designers do not have the technical knowledge on how to run an online business as they usually spend the bulk of their time focusing on designing and creating their master pieces.

Payment Challenges – Accepting only cash payments for designer pieces may limit sales as some customers prefer digital payments. And because artisans / designers sell their products at physical locations, customers may not have enough cash to purchase if the merchant do not accept other forms of onlnie payment like credit cards or e-wallets.

The Solution? InstanteStore White Glove Service

After listening to Sagiri’s challenges, the InstanteStore team came up with a targeted proposal to help her business.

Though InstanteStore is a Point & Click ecommerce platform that allows merchants to quickly and easily set up their own online store, for Sagiri, due to the tight timeline till launch date (1 month to get it all done!) we suggested the White Glove Setup Service.

With the White Glove Setup Service we will handhold you right from the beginning, coming up with a customized webstore design, help you to populate your store products, set up shipping, payment and run through the testing stage to ensure that the whole buying experience on the store goes smoothly.

InstanteStore Ecommerce Features That Helped Get The Sales In

We advised Sagiri and Keya to set up a pre-launch campaign where they set up a temporary page to start collecting customer emails for those who were interested in their products. These customers who get first dibs when the site is launched plus a 10% discount!

Newletter Module – this allows for early bird sign up on her online store as we wanted to help her reach out to those who signed up during the pre-launch. The idea was to give her customers a taste of what is to come and to build anticipation.

Automatic Discounts – We helped her create pre-set automatic discounts which were to be applied by her customers only for the pre-launch dates. This gives customers an incentive to come to the online store knowing they will get a special discount when they make any purchase on the specific pre-launch date.

Integrated Payment – we helped her set up quick and easy online payment option for her customers to pay with online. A smooth checkout process is a good customer experience.

Downloadable Keys – these are digital gift certs which customers can purchase from Sagiri’s online store that is easily downloadable upon purchase which can be a gift or even an incentive to customers to come back for repeat purchases.

Store Launched With Immediate Sales!

It’s the final stretch! We worked tirelessly with the team at Sagiri Dayal Jewellery running tests on her website to address and deal with any issues as well as answer all of Sagiri and Keya’s questions to ensure that it was a smooth buying process.

For the Pre-Launch and Launch Day Sales, there were a total of 170 subscribers with 43% Open rate and 28% Click Through rate which led to steady sales as soon as the store was launched.

Listen To Sagiri’s Testimonial Here

“Last year, I decided to start an online business and I was introduced to Charles & Sui Sim and it was the most wonderful thing that could have happened! I was really nervous as we had a really tight launch date but they held my hand every step of the way and they made it happened! They were also very responsive and just alleviated all my fears…”

Sagiri Dayal – Founder & Designer
Sagiri Dayal Jewellery

“Up until last year, we have only been selling jewellery at in person shows around the world. In 2023, we had ambitious plans to build an online website. Initially we thought we would go with a large online platform such as Shopify but then we got introduced to the InstanteStore platform. I’m really happy we went with IES, it has gone off completely flawlessly! During the launch, people were just buying off our site without a hitch. Even for ourselves, the backend was so easy to navigate…”

Keya Lamba – Co-Founder & Designer Sagiri Dayal Jewellery

The InstanteStore team are truly honored to be part of their online journey to help them GROW their business further.

InstanteStore is not just another ecommerce platform, more like your partners who only want the best for your business and helps you to achieve it quickly, efficiently and at very affordable prices.

We take the time to listen and understand your business challenges and help you to work through them with the InstanteStore platform. The InstanteStore platform is built in-house by our very own InstanteStore team, which makes it easy for us to customize the modules to your business needs. We are here to help your business grow and streamline your process. We allow you to do what you do best – MARKET your store and leave the tech to us!

Need a revamped customized online store for your business?

Contact us for a FREE consultation today!

SCAM ALERT – Fake Company Asking People To Send Them Money For Tasks

Please note that we have just been alerted that scammers are using our company name and website link to scam money from the public.

First they’ll ask you to complete a series of task where once you complete a task, you are asked to transfer money directly into their company bank account with amounts ranging from RM45, RM159 to RM999 onwards in order for them to pay you back the “commission”.

Here are screenshots on how they operate their scam via whatsapp groups with the phone number that they use which contain various Admins :

They are using our website address and company registration number to convince people that they are a legit company :

They will ask you for your full name, age, current occupation, bank account number and bank account name. DO NOT REVEAL YOUR PERSONAL INFORMATION!

After providing your personal information, they will ask you to start completing a task such as adding a product into the shopping cart of a merchant, they will ask you to take a screenshot of the shopping cart with the product to send to them.

Here are some examples of the “tasks” that the scammers will ask you to complete :

After you complete each task, they will then ask you to transfer cash instantly to their “company bank account” using DuitNow instead of GIRO or IBG transfer.

This is so that they can get your cash immediately.

DO NOT SEND DUITNOW Cash to them!!

They will keep asking you to complete task after task with the promise that you’ll earn higher commission (this is a PONZI Scheme, STOP IMMEDIATELY) :

When confronted, they will provide you with a “Staff name” and “Staff ID” which is a FAKE as they are not any of our company staff :

We do not offer any part-time employment to make purchases or post reviews on behalf of merchants.

How to Create an Effective Facebook Ad Retargeting Funnel

When it comes to starting, growing, and expanding a business in the modern world of social media platforms and online communication, nearly all businesses now know that there is nothing more important than having an effective online marketing strategy. In order to ensure that the strategy is efficient and effective in getting the desired outcome, many companies are retargeting their previous customers and potential followers in order to maximize on their potential conversions that they get from online ads.

Key Takeaways:

  • Preventing ad fatigue in your warm audiences on Facebook is critical for keeping up sales
  • Downloading and installing the Facebook Pixel can give you the tools you need to explore spreading out your influence
  • Working through the step by step process of the Facebook Pixel will help you begin maximizing your audience’s attention without tiring them

“In this article, you?ll discover how to build a Facebook ad funnel that retargets users with multiple ads over a substantial time period.”

Read more: https://www.socialmediaexaminer.com/facebook-ad-retargeting-funnel/

3 Facebook Ad Types That Improve Sales

If you are in need of boosting your sales, you have probably set your sights on advertising. There are few websites more popular right now than Facebook, but what exactly is the right ad campaign for you? There are three ad types which you might want to consider. Carousel ads are the most interactive of the bunch. You will often see them offering a discount to the consumer. A slideshow ad often shows multiple images in one campaign. Finally, a video ad is the most popular of the group.

Key Takeaways:

  • If you are looking to boost your sales by advertising on Facebook, consider carousel ads
  • Slideshow ads might be Facebook’s most underutilized ads, but they are very persuasive.
  • Video ads are perhaps the most popular form of advertising on Facebook.

“Facebook video grabs your target audience?s attention in the news feed and then holds that attention for greater engagement.”

Read more: https://www.socialmediaexaminer.com/3-facebook-ad-types/

The Facebook Attribution Window: How Facebook Tracks Conversions

One of the most widely used and prevalent online business advertisement tools in recent years has been the expansion of Facebook Ads. The opportunity to focus in on target markets and test ads against different demographics of people has been widely useful for businesses of all sizes. Understanding the ways in which Facebook tracks a conversion is necessary for all businesses, as they aim to use these conversion metrics in order to determine their ROI on their marketing campaigns.

Key Takeaways:

  • People interact with your Facebook and Instagram ads, doing everything from merely looking, to site-visiting to buying an item.
  • Facebook records the conversions and the data is make readable to view and use under Ad Manager.
  • The attribution window refers to the amount of time that elapsed between when a converted user saw an ad and the time when the user acted on it.

“In this article, you?ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.”

Read more: https://www.socialmediaexaminer.com/facebook-attribution-window/

How to Quickly & Easily Create a Buyer Persona [Free Tool]

When it comes to building a brand and growing a company from the ground up, one of the most important things is understanding exactly who the target market is that will be focused in on. In order to effectively accomplish this part of the business growth strategy, it is vital for new companies to develop buyer personas. Using various templates and tools can provide new businesses with a better idea of who exactly their target market is.

Key Takeaways:

  • The ?Make My Persona? interactive web tool will help marketers create strategic buyer persona.
  • The tool was created with two unique paths, simplifying the complex task of creating buyer persona.
  • If you haven?t done your buyer persona research yet, the tool has an educational guide to help you do that.

“Well-researched buyer personas align departments — marketing, sales, and services — around actionable audience insights, creating a clear picture of exactly who you are trying to attract and serve.”

Read more: https://blog.hubspot.com/marketing/create-buyer-persona-makemypersona

Here are the 63 startups that launched today at Y Combinator’s S18 Demo Day 1

Y Combinator, which helps provide seed-funding for new startups, accepted a truckload of applications for its YC summer 2018 startups to fund list. As might be expected, the list was to say the least eclectic. However, by backing up to acquire a less overwhelming perspective, it became clear that there were constellations that revolved around themes. Put into percentages, there were maybe about 30% offering business to business service options, or software. There were almost that many going after the healthcare dollar, almost 10% for consumer goods and services and slightly less for consumer media. Blockchain brought up the tail-end at about 5%. About 15% of the founding members were female. About 11% were African American or Latino. About 19 countries were represented. Almost a third of the companies were based outside of the U.S. Some specifically innovative options included one company, Higia, which hoped to monitor thermal patterns in female breasts, via their unique brassier implant technology, thereby creating a non-invasive way to screen breasts. Sterblue is French drone software that will look over outdoor structures, examining for problems. Togg, which is designed for elder-care institutions can analyze and deliver data showing changes in residents behavior that are significant to their health.

Key Takeaways:

  • YC Summer 2018, held at the Computer History Museum, featured a large variety of start-up companies.
  • The start-ups at YC Summer 2018 included companies from the healthcare, consumer goods, media, and B2B software and services industries.
  • This year, 15 percent of the company founders at the YC event were female.

“A total of 63 companies took to the stage in front of a full audience at the Computer History Museum today in Mountain View to pitch on-off switches for organisms, laundry detergent subscription services, gymless gyms, lab-grown palm oil and sugary sugar substitutes.”

Read more: https://techcrunch.com/2018/08/20/here-are-the-63-startups-that-launched-today-at-y-combinators-s18-demo-day-1/

Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm

There are a bunch of new ways that influencers are using Instagram to get their word out there. Everyone is different and everyone is appealed to in different ways. It is hard to make everyone happy when launching a marketing campaign but if you are able to grab the attention of many people at once, then you will be set. It is hard to do that though. Instagram has made it easier for people to do that.

Key Takeaways:

  • Instagram has become one of the best ways to market a potential product or page for yourself.
  • Influencers are now learning how to target certain groups of people to be consumers.
  • There are always new smart people who are trying to get ahead of the other competition.

“Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.”

Read more: https://blog.hubspot.com/marketing/instagram-pods