Why is it that we Google everything? Because it’s just convenient. Plain and simple. Convenience is a major reason people shop online, watch movies online, play games online, and the list goes on. And people can do this in the comfort of their own home or on the subway on the way back from work. This is why the Login With Facebook feature has become so popular.
Before I go into why Login With Facebook is really important for your store, lets look at some Facebook stats to help place things into perspective:
- Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017. (Source: Facebook)
- 4.75 billion pieces of content shared daily as of May 2013. (Source: Facebook)
- Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
- One in five page views in the United States occurs on Facebook. (Source: Infodocket)
Why Is The Login With Facebook Button So Important To Your Online Store
Here’s where we tie in the stats with everything else. With almost 2 billion monthly active users, Facebook is just too big to ignore. That’s a huge market to tap and it would be a waste not to.
With 1 in 5 page views in the United States occurring on Facebook, it’s highly likely that if a person is online, he or she will be on Facebook. And since the average time spent on or logged into Facebook is just 20 minutes a day, it’s important to try to siphon some of that precious time users spend online to your web store so your products will stand a chance to be one of the 4.75 billion pieces shared daily on Facebook.
How Is The Facebook Login Button Convenient To Your Customers
No one likes having to login to different sites every time they go online, especially if it’s the sites you visit daily. Personally, I’d like to keep my Facebook login, bank and email logins separate. I check my Facebook and email daily. I do my online banking once a month so it’s better if I have a separate login for that. For everything else, it would be very convenient to have to login to Facebook and be logged in to various others sites with just a push of a button.
For a customer who’s already logged into Facebook and making a purchase on your store, checkout would be sooooo much more convenient because all the customer needs to do is click a button to populate the necessary customer information fields. Granted, the number of fields populated on the store with this feature depends on the information the customer has in his Facebook details. But the sight of having some fields pre-populated is already a winning start to improving user checkout experience on your store.
How Do I Get Login With Facebook Button On My Store?
All you need to do is let us know to get the ball rolling. Once you have Login With Facebook on your store, let your customers know. And let potential customers know by placing a little notice on your front page.
What Will Happen If An Existing Customer Logs In With Facebook?
Our system is pretty smart. If it detects that the email used with Login With Facebook is the same that one that’s already on file at the store, the system will link the accounts. If for some reason, Facebook decides to do a Friendster, the account on the store will still be there. Users can use the reset password function to reset their password and login with their email and their new password.
Summing It Up
The Login With Facebook button is a good thing. It’ll make it very convenient for your customers to checkout from your store and share what they’ve bought from your store on Facebook. Contact us if you’d like the Facebook Login button on your store.
And since we’re on the subject of social media and sharing apps, do checkout our article on how to get a FREE WhatsApp Share Button on your website.
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