We’ve all gone through it. Before the final payment page we chose to abandon the shopping cart. What triggered it? Shipping rates too high? Additional tax? I usually enjoy shopping online for the best deals but the nightmare usually hits when I see the shipping charges. If the charges were reasonable, I wouldn’t mind paying and completing the checkout process. But when shipping costs more than the product itself or looks totally unreasonable, I confess I’m one of those who would gladly abandon the cart or abort the order. Any buyer would do the same.
