Free Ecommerce Software Information – Google Analytics Content Overview

Continuing our series of articles on free ecommerce software information and tools, we look further at what Google Analytics has to offer. Google Analytics is a powerful resource for online merchants that provides statistics and information that they can use to tweak and optimize their stores. Because of the abundance of information available from the various features available on Analytics, merchants are better able to understand current trends as well as foresee future trends (to a certain extent). Google Analytics is a useful tool that will benefit a home based online business opportunity seeker.

The free ecommerce software information available not only saves merchants a lot of time and resources when carrying out research, it also makes planning marketing campaigns easier. In this article we will take a look at the Content Overview feature of Google Analytics.