I’m sure all of you had a great Christmas celebrating with family and friends. It’s been quite a holiday season. My inbox was literally flooded with so many emails from retailers! Am sure the coming year 2014 will be fantastic. That is provided that companies continue to innovate and improve on their services and products.
With tonnes of businesses all selling online, what will make these small businesses stand out among their competitors? Pricing alone may be a major draw but consumers these days are looking for something better other than excellent customer service. Are the products and services that you’re offering still meeting their needs? It’s one thing to assume but another thing to actually get into your customer’s head to figure out what they exactly want.