Apparel continues to be among the hot items to sell on the Internet, amounting to 36% of online sales. Merchants of clothing stores who have marketed their stores well are seeing some serious cash flowing in. We have posted articles about a few clothing niches before, consignment shops for example, but we do still get visitors asking about how to start your own clothing line web store. Well, it’s easier than you think. We also get tougher questions like how to start your own hair salon online or how to start your own restaurant online. We’ll save those for another day.
So if you’re thinking of starting a clothing store, read on.
Before we continue with suggestions as to how to start your own clothing line web store, please take note that although the online market for apparel is huge, it takes quite a bit of effort to market your store in order to achieve the desired results. If you really want to succeed in this market, you need to be dedicated and disciplined not only in starting a clothing store but also maintaining and improving it. On average, it takes about a year before a merchant can claim to be earning a truly comfortable income from this business. As far as we know, none of our merchants became millionaires after just a month in business. Winning the Powerball doesn’t count!
Pick A Niche
Since you want to know how to start your own clothing line web store, we guess it is safe to say you already know what you want to sell. Now all you need to do is pick a niche. There are so many to choose from: maternity clothes, sports apparel, casuals, plus size, bride and bride’s maid gowns, cultural themed clothing, winter clothing, baby clothing … the list just goes on and on. A niche will allow you to narrow the competition and focus your resources when it comes to marketing, inventory and keeping up to date with trends.
Pick A Name
Every store needs a name. Before choosing a name, read this article on how to choose a good store and domain name. In a nutshell, the process of choosing store names for online stores depends mostly on your keyword research results. Choosing a domain name that has suitable keywords will make it easier for your store to be ranked (along with the use of other keywords and marketing methods) and thus easily found by people looking for items that your store sells.
Sign Up With A Reliable Ecommerce Solution Provider
Us, naturally! The InstanteStore shopping cart software is loaded with useful features that merchants need to run their stores effectively. And if you’ve done your research, you will already know that our solution is very competitively priced – perfect for newbie merchants or seasoned merchants who run multiple stores.
Payment Gateways And Merchant Accounts
If you want to process payments automatically day or night, you will need the help of a payment gateway and a merchant account. This service provides your store with the ability to process credit card transactions securely and promptly and then debits your merchant account accordingly.
Store Design And Marketing
Once you have the background stuff all settled, you need to make sure your store looks presentable to your target market. You can use the many free ecommerce templates provided by InstanteStore or you can consult our sister company web store design experts – Logo Design Studio – and commission a custom-designed logo and web page. We have lots of literature on how to choose ecommerce templates as well as how to make your store more attractive. Apparel store designs are usually more hip. You need not change the main layout of the store every few weeks but you do need to update the front page and main category page photos regularly.
On the marketing side, we have articles that’ll show you how to optimize your site for search engines and how to make use of social networking sites like Facebook as marketing tools.
Give It A Try
Thousands of merchants have gone through the same process when starting their stores. The first time can be a bit tricky, sort of like learning to ride a bike. But once you get the hang of it, the process will seem like second nature when you get to work on your next store. Good luck!
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