The problem could possibly lie in your ecommerce template. Many web store owners do not place enough emphasis on ecommerce templates. They do not recognize that ecommerce templates play a key part in getting a visitor to make a purchase. In all truth there is a science to this. The combination of colors, fonts and placement of elements plays a part in transforming a mere visitor into an individual who would spend money on your products. Obviously, that is exactly what each and every web store owner wants.
First impressions are crucial to drawing a visitor’s curiosity. A site has maybe only 10 seconds to achieve this. Every component on the page has to work perfectly in tandem to make this happen. Every feature on the page has a purpose. Nothing should be there simply for aesthetic purposes alone. If a component isn’t playing a part in helping you close a sale then it should be regarded as a waste of both your time and your customers’.
So how exactly does a store owner pull off such a feat? (more…)