Research has shown that the more time people spend in a store, the more money we end up spending. So the goal is to get people to stay in our eCommerce shops for longer than initially intended. How do we achieve this? (more…)
Men & women shop very differently. Women browse more & compare products meticulously, whereas men are more likely to simply rush along single-mindedly hoping not to get distracted from the original purpose of having ventured into a marketplace. An eCommerce shop then, should cater to the differences that abound among shoppers.
Many merchants try to make their stores look and work like Amazon or a competitor’s site without knowing exactly why those sites look and function the way they do. Copying a look or function without knowing the purpose of it could just be a waste of resources. Having a function just because it looks cool may not necessarily result in more sales.
Amazon, for instance, looks and functions the way it does because of a few reasons.
Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!
Happy New Year everyone! Hope you’re all doing great. We’re still hearing constant news of economic slowdown and the never-ending budget woes coupled with stock markets bouncing around. But one thing has certainly remained constant. Consumers are spending more and more on online shopping year on year. Last year had some pretty impressive figures to show when it came to all the Black Friday, Thanksgiving, Cyber Monday and holiday shopping season.
However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.
Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.
Everybody wants things fast these days. We can’t seem to wait for the coffee to finish boiling. The microwave takes too long to heat up our food. We expect things to get done almost instantly. Those of us who run our own online business might really wish that customers would make their purchases quicker instead of browsing all over, finally picking the products they like … only to abandon their order right before paying! Exasperating, isn’t it? So what can you do about this?
Ah, yes, February! It’s that time of the year where couples get overly romantic, buying gifts and assorted plant life for one another, trying to impress each other in attempts to proclaim their love and affection.
To merchants, this is yet another opportunity to show your appreciation to your customers. Especially those of the fairer sex. Take the time to APPRECIATE your CUSTOMERS with simple gestures and you will reap the rewards soon enough. Not only will you end up retaining a customer, you may even get new ones once word-of-mouth of your thoughtfulness spreads.
It does not take much to say thank you to a valued customer. You could send a physical Valentine’s card with discount voucher from your store enclosed. You could also enclose a gift voucher for a couple of drinks at a local coffee house. If your store sells cosmetics or beauty products, send them some free samples. For those who are selling toys, send them a small soft toy with a personal note.
For your most valued customer, you could choose to send a PERSONALIZED gift so that they really know that you appreciate them. Send them some chocolates with a personal thank you note that includes your store’s name, logo and address. Don’t get all stressed out if they arrive slightly after Valentine’s Day. A simple Valentine’s Day greeting card or gift – here at InstanteStore, we love chocolates (hint) – would also brighten up anyone’s day.
Have a lovely Valentine’s Day!
Hope everyone had a good time selling AND shopping during the Cyber Monday week. While enjoying the holidays, you may want to reflect and plan on next year’s strategy for your online store OR online shopping as a matter of fact.
Hope you all had a GREAT Thanksgiving celebrating with family and friends. I was down and out with the flu bug for the whole Thanksgiving weekend (Urgh!). Other than the highlight of shopping madness on Black Friday where shoppers rush OR stampede to get the best deals and door busters from the major retailers, the holiday shopping saga continues with Cyber Monday.