WhatsApp is the juggernaut of mobile messaging apps. It has prevailed over many competitors which have branded themselves as much cooler with much more hip features. Alas, fads don’t last and WhatsApp remains one of the first apps downloaded when a new phone is purchased. It’s the darn emojis, I tell you. In January 2017, it was revealed that WhatsApp monthly active users have increased by 200 million, year on year. It now has a whopping 1.2 billion monthly active users. If you’re an InstanteStore merchant, find out below why you should tap into this resource and how to go about setting it up the WhatsAppp Share & Contact button for your store.