Some of you might not be aware of what the 11.11 Global Shopping Festival is. The 11.11 global shopping festival, or November 11 is an online Sale which starts on November 11 at 12.00 PST, according to the LA/Vancouver, BC/Seattle/San Diego/Baja California time zone. It is also referred to as Single’s Day sale, hence the repeating ones in the date.
Some of you may have seen ads bout the 11.11 global shopping festival on YouTube, received marketing emails and even seen it on your favorite e-commerce store’s front pages. According to Alibaba the Chinese e-commerce giant, 11.11 has become the largest online and mobile shopping festival in the world! The company also added in a press statement that the 11.11 shopping festival is more than 18 times the size of Amazon Prime Day and 2.5 times bigger than Black Friday and Cyber Monday combined.
Half a billion shoppers around the world can access Alibaba’s marketplaces. Over 600 million consumers in Southeast Asia can access Taobao Collection via Lazada. The festival first began in 2009 with participation from just 27 merchants. In 2016, almost 1,00,000 merchants participated in the global shopping event, with customers across 235 countries spending $17.79 billion in a span of 24 hours.
Are you and your e-commerce store participating in this global shopping experience too? Here are some ways that you can get your InstanteStore store ready for the 11.11 shopping festival:
Lead Generator
A lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service. An example of lead generators are offering coupons for new customers in exchange for their email addresses. Have you ever entered a website and a pop-up pops out as soon as you enter offering you a “50% Off Your First Purchase”? This is a great way to get new customers to shop with you. New customers are often unsure about your business and your products. Offering them a discount will give them that extra push to take a leap of faith and make a purchase from you.
You could also tailor pop ups for your returning customers offering them an extra discount on top of the sale price. This will give your e-commerce business a competitive advantage with all your other competitors. Use the 11.11 global shopping festival as an opportunity to get new prospects’s email address by offering them an extra discount if they provide you with their email address. These email addresses can be of good use in the future when you want to send them marketing emails or let them know about the new items in your store to get them to shop with you again.
One of the latest tool that we have added on to our very feature pack e-commerce store solution is the Pop Up Overlay, a lead generator tool that is used by the biggest and most successful brands out there. Entry Pop Ups are an excellent way to convert that visitor into a potential customer. Give a free 10% discount or a Free Shipping discount code right there and then, and their online shopping experience will be completely different!
Here is a step to step guide on how you can customize your Popup Lead Generator with InstanteStore:
Step 1:
Log in
Step 2:
On your left you will be able to see your Admin Panel. Click on “Marketing”
Step 3:
Under Promotions, click on “Popup Lead Generator”
Step 4:
There are 5 templates for you to choose from. Choose one that fits your e-commerce store best.
Step 5:
Customize it to your liking.
Yellow Box
You can easily change the text just by clicking on it and typing in your preferred message. After that, you can edit the text using the tool panel on the left.
Blue Box
You can edit the message in the white and black box to whatever you would like it to say. The black “Sign Up Now” button colour can also be changed.
Green Box
The “Edit Picture” feature allows you to add an attractive picture to the pop up.
Step 6:
Click on the “Camera” to add a picture from your computer or click on the “Link” and link a picture from the web to your pop up.
And tadaa! Your pop up has been created!
Step 7:
InstanteStore also allows you to set a ‘behavior’ for your pop up. It gives you the option to choose how, where and when your customers see the pop up. This is a great option to have because this allows you to customize the pop up to each and every one of your customers. You wouldn’t want to annoy a returning customer a “Sign Up Now” pop up right?
Generate Gift Certificates/Discount Coupon By Batch
This is a great feature to have especially when its during a big sale season like the 11.11 global shopping festival. If there are items that you are looking to quickly sell this is a great way to give your customers the extra push to buy it. You can give your customers tailored coupon codes that will only be valid for the span of your sale period. In addition, this will tie in very well with your pop up lead generator, once the customer has signed up, you can automatically send a special coupon just for them. Another idea is, you could also generate a coupon and share it on your social media sites exclusively for your followers.
This will allow you to generate gift certificates/discount coupons codes in batch with ease. After filling the required information, the system will generate a list of codes. You can use the list to add downloadable gift certs. Besides, you can also print out hard copy of gift certificates for your retail customer using the codes.
Here is a step to step guide on how you can Generate Gift Certs/Coupons with InstanteStore:
Step 1:
On your left you will be able to see your Admin Panel. Click on “Marketing”
Step 2:
Under Discounts/Gift Certs, click on “Batch Add Discounts/Gift Certs”
Step 3:
You can now add how many coupons you would like to generate, the starting and the ending date of the validity of the coupon and the type of coupon.
Point System
Again, this is another great feature to have during busy sale periods. You will be expecting your customers to be buying more than one item from you that’s for sure. Not to mention, with the holidays around the corner, the 11.11 global shopping festival couldn’t have been set at a better time! This just marks the beginning of the holiday shopping season. The more customers buy, the more points they will be receiving. The InstanteStore point system also allows to to reward special customers with even more points.
With the InstanteStore point system you can deactivate/activate one of these point systems below. By selecting ‘YES‘ for Redemption Items included in shipping, shipping will be calculated for redemption items, else shipping will not be included for redemption items.
Here is a step to step guide on how you can customize your Point System with InstanteStore:
Step 1:
On your left you will be able to see your Admin Panel. Click on “Marketing”
Step 2:
Under Discounts/Gift Certs, click on “Reward Point System”
Step: 3
You can now choose to activate or deactivate this option for your store. If you choose to use this system option, you can customize points earned per order and if point redemption includes shipping.
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