Author: Terry O

In Part 1 of this article, we went over the basics of effective keyword usage.

It’s important that you choose and use your keywords effectively by making sure that you use them exactly and sprinkle them naturally throughout your page. We’ve written about the different elements that make up a page, and briefly defined what keyword density means.

In this article, we’re going to talk about how to use your keywords effectively in each part of your pages.

Read on as we go through each section individually… (more…)

In a previous article, we introduced the basics of good keyword research and went over how important it is to find, research, and identify good keywords. In a very brief nutshell, you should choose keywords that are both popular and yet not overly-competitive, and each page of your store (home/front page, category, product and information pages, etc.) should have its own set of keywords (1 primary and 2-3 secondary) that you intend to target.

Now, having all the right keywords that you should be targeting is very important first step, but it’s also crucial that you use these keywords effectively on your pages. Effective keyword usage will determine whether or not your keywords and pages are found and indexed by search engines, as well as how well your pages rank.

So, how exactly do you use keywords effectively?

(more…)