Introducing Free Live Chat Software from InstanteStore

Over the last while, we’ve received numerous queries from our merchants, asking if there’s a particular live chat software solution that we recommend for use (free live chat or otherwise). It’s partly in response to these requests that we’ve now introduced InstanteStore’s very own free live chat software.

When it comes to running an ecommerce store, one of the main factors that will determine a store’s success or failure is the quality of customer service and support that’s offered. Customer support comes in many forms: email, support ticket systems, phone support, etc. One of the most direct and effective forms of customer support is live chat software.


How To Use Keywords Effectively: Part 2

In Part 1 of this article, we went over the basics of effective keyword usage.

It’s important that you choose and use your keywords effectively by making sure that you use them exactly and sprinkle them naturally throughout your page. We’ve written about the different elements that make up a page, and briefly defined what keyword density means.

In this article, we’re going to talk about how to use your keywords effectively in each part of your pages.

Read on as we go through each section individually… (more…)

How To Use Keywords Effectively: Part 1

In a previous article, we introduced the basics of good keyword research and went over how important it is to find, research, and identify good keywords. In a very brief nutshell, you should choose keywords that are both popular and yet not overly-competitive, and each page of your store (home/front page, category, product and information pages, etc.) should have its own set of keywords (1 primary and 2-3 secondary) that you intend to target.

Now, having all the right keywords that you should be targeting is very important first step, but it’s also crucial that you use these keywords effectively on your pages. Effective keyword usage will determine whether or not your keywords and pages are found and indexed by search engines, as well as how well your pages rank.

So, how exactly do you use keywords effectively?


Keyword Research – How to Pick Good Keywords

You have great products to sell. Products that you’re positive that your customers will love. You’ve chosen your shopping cart platform and are ready to get started. All you need now is visitors.

If you build it, they will come, right?

Well, you’ll need to market and promote your store first. When it comes to selling online, one of the key things that you’ll need for ecommerce success is visitor traffic. Sure, you could get traffic by placing ads and paying for it, but there are also lots of ways to get visitor traffic for free. That’s what today’s InstanteStore marketing tip is all about: good keyword research.

So how do you go about researching keywords anyway? (more…)