Black Friday and Cyber Monday is just around the corner (two days from today) to be exact. Is your e commerce store ready? Are your campaigns planned out to the smallest detail? Yes? No? If you are ready then you can sit back relax and skip this article. However if you’re not, not to worry! You have landed yourself onto the right page. We have put together some helpful tips that will help you maximize your revenue this holiday sale season.
Cross Selling
Cross sell is when you persuade your customer to purchase an additional product that will compliment their current purchase before they check out. You could create combos of 4-5 complimentary products that will match well together and offer the whole package to the customer at a discounted price. An example would be, if you are a fashion e commerce store and a customer buys a dress from you, before checking out you could bundle up accessories, bags and shoes that might go well with that dress and cross sell it to them. Most customers who are shopping during the holiday sale season is a bargain hunter and a bargain hunter can not refuse a good bargain. Not to mention that the Christmas is also right around the corner and many people are doing their Christmas shopping too. Combo promotions like this often work very well during big sales such as Black Friday and Cyber Monday, when people are actively hunting for a good deal!
For InstanteStore users make sure that your cross sell feature is turned on.
- Enter “Cross Sell” into your admin panel search bar.
- Click “Here” to see if the cross sell has been activated.
- If it has not been turned on, tick the “turn it on” button.
- Once it has been activated, you can start adding products that you would like to cross sell to your customers.
Pop Up Lead Generator
A lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service. An example of lead generators are offering coupons for new customers in exchange for their email addresses. Have you ever entered a website and a pop-up pops out as soon as you enter offering you a “50% Off Your First Purchase”? This is a great way to get new customers to shop with you. New customers are often unsure about your business and your products. Offering them a discount will give them that extra push to take a leap of faith and make a purchase from you this holiday sale season.
More on how to customize your Pop Up Lead Generator with InstanteStore.
Cart Abandonment E Mails
Set up a special Black Friday and Cyber Monday automated e mail that will be triggered when customers decide to abandon their cart. Don’t just let them get away that easily. Sending you customer follow up e mails will only remind them of your presence and drive them back on to your site to complete the purchase.
InstanteStore has a bunch of new newsletter templates that you can choose from to help you promote your products better this holiday season!
Discount Codes
A great feature to add to your holiday sale season campaign. If there are items that you are looking to quickly sell this is a great way to give your customers the extra push to buy it. You can give your customers tailored coupon codes that will only be valid for the span of your sale period. In addition to that, you can also offer your most engaged subscribers or top purchases a deal specially for them. Offering your regulars an exclusive deal is guaranteed to have them buying from you and even maybe telling their friends.
To all InstanteStore merchants here is a step to step guide on how to generate gift certificates and discount coupons.
Update People On Items That Are Selling Fast
During the holiday sale season, send out email updates to let people know how many of your top selling products are left in stock. This will create an urgency for customers to quickly go on to your e commerce store to grab it quickly before its gone. If you can trigger someone’s fear of missing out, then this will definitely help boost your sales during Black Friday and Cyber Monday.
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