Many web stores get loads of traffic but traffic alone will not make merchants money. Sites need to convert visitors into customers for that to happen. We have blogged about the need to make pages as sticky as possible in earlier posts. We have also briefly gone over the use of tools such as newsletters and discount coupons to entice customers. We have even talked about tapping the aborted orders list to improve sales.
In this posting, we will look at how you can make it easier for customers to shop at your stores via online shopping cart checkout website design, the use of appropriate information and page designs.