Site Conversion Optimization

3 Methods To Influence Potential Customers

Posted on by DESMOND K

The Internet is filled with a host of shopping cart systems but no matter which ecommerce shopping cart system you choose, you still need to market your store properly to get results. Usually, a reputable ecommerce shopping cart system will give you a few hints on how to optimize your pages and even how to market your site. But it is also important that you understand what influences your potential buyers’ purchasing decisions in order to accurately market your products.

What are the key factors that influence customer buying decisions? Read on to find out… (more…)

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Want More Word Of Mouth Referrals To Your Online Store?

Posted on by DESMOND K

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns  and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?

The answer may be simpler than you thought… (more…)

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Elevate Your Web Store Profits – Select The “Right” Ecommerce Template

Posted on by DESMOND K

If you carry out a Net search for designer spectacles, how much time do you figure you might spend searching? Just like many other internet shoppers, we would likely be prepared to browse a few web pages but may only be inclined to spend a few seconds on each page.

The truth is, a landing page has only 10 to 15 seconds to draw a visitor’s attention before the store visitor is lost forever. Love it or hate it, this is the frenetic pace most of us live with these days. Hence, it is important to design your landing page to be as “sticky” as possible.

The most basic tool a site should have is the right ecommerce template. There are practically thousands of ecommerce templates out there and some are even provided free as part of a shopping cart software package. But ecommerce templates alone may not be sufficient — they need to work in synergy with other contributing components.

In an effort to help you obtain the best out of your ecommerce template, here are 3 very useful smart tips. Click to read on… (more…)

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Appropriate Ecommerce Templates Can Boost Your Web Store’s Earnings?

Posted on by DESMOND K

Has it ever occurred to you why your web store’s bounce rate is so high despite having the best offers online?

The problem could possibly lie in your ecommerce template. Many web store owners do not place enough emphasis on ecommerce templates. They do not recognize that ecommerce templates play a key part in getting a visitor to make a purchase. In all truth there is a science to this. The combination of colors, fonts and placement of elements plays a part in transforming a mere visitor into an individual who would spend money on your products. Obviously, that is exactly what each and every web store owner wants.

First impressions are crucial to drawing a visitor’s curiosity. A site has maybe only 10 seconds to achieve this. Every component on the page has to work perfectly in tandem to make this happen. Every feature on the page has a purpose. Nothing should be there simply for aesthetic purposes alone. If a component isn’t playing a part in helping you close a sale then it should be regarded as a waste of both your time and your customers’.

So how exactly does a store owner pull off such a feat? (more…)

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Do We Need Human Assisted Shopping In Our Ecommerce Store?

Posted on by instantestore

Have you ever wondered why your potential customers abandon your store’s shopping cart? Is it because your products are too price or perhaps they can’t find the item they are looking to purchase. Or could it be because your store isn’t attractive enough. It’s important that you take action to remove all these reasons since you want to attract as many visitors as possible and convert them into paying customers.

The easiest way to help visitors find their product more easily is by adding a search functionality to your site. By adding this function, visitors can search for the products they want conveniently. If you already offer users this function, you might want to explore utilizing a human assisted shopping tool or perhaps an automated virtual sales agent.

What else? Read on to find out… (more…)

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