Getting your products more exposure will help spread the word about your online store. Normally, merchants will have their products added to the popular shopping search engines like Google Shopping and Amazon. However, there are a few other top comparison search engines that one could consider.
Most of these sites have major categories like Electronics, Computers, Clothing, Accessories, Appliances, Sports, Jewelry, Furniture, Health and Beauty, Home and Garden, Children, Games, etc.
Depending on the type of products that you are selling, you could check out the categories listed on these sites to see whether they are offering similar products as your store along with the pricing to compare. If you’ve got a better price to offer, then by all means go for it.
If you’re on a tight budget, stick to the free ones. Otherwise, you could check out some of these popular shopping search sites that consumers normally go to when they want to look for specific products. I’ve listed the tops ones here. Most of them will charge a cost-per-click (CPC) rate.
Google Shopping
Google has been busy cleaning up their product search results. Last time, they used to offer this for free but then again with the amount of junk and outdated products that got registered, the company decided to start charging retailers as part of their plan to monetize. Also, Google needs to compete with Amazon which has a huge ecosystem of products on its site.
Shopzilla.com
Founded in 1996 and located in Los Angeles, California, this company has been growing steadily offering its services in the States, United Kingdom, French and German markets. CPC rates for products charged to retailers will usually rise when the holiday season hits.
Amazon Product Ads
Amazon’s Product Ads allow merchants to advertise their products in the form of ads targeted specifically to what customers are looking for when they browse Amazon. Merchants do not need to have their products sold in Amazon’s Marketplace as consumers who click on the ads will be directed to the merchant’s website.
NextTag.com
NextTag has a total of 9 sites serving the United States, Australia, Canada, France, Germany, Italy, Spain, United Kingdom and Japan. Quite impressive as they also include travel as well.
Bing Shopping
This was previously known as MSN Shopping. While it offers the service for free, to have your products displayed more prominently will still require payment. And you need to update your product file every 30 days. If not, they’ll take it down.
PriceGrabber.com
Impressive site with a huge list of categories. Company headquarters is located in Los Angeles, California. Allows shoppers to compare product pricing, reviews and even merchant ratings.
Pronto.com
While other search shopping engines have multiple country sites, Pronto has several specific smaller sites to narrow down the category of products that people are searching for. Their other sites are ProntoStyle.com, ProntoHome.com, ProntoTech.com, ProntoKids.com and BabyPronto.com
TheFind.com
With its headquarters in Mountain View, California, the company initially started off specializing in event ticketing but later expanded to product search. The company adopts a discovery shopping search engine approach and allows consumers to save their searches for future references and comparisons.
Become.com
Founded and incorporated in 2004 with its headquarters in Sunnyvale, California, Become.com quickly grew with the help of funding from venture capital groups. The company launched an iPad comparison shopping app in 2010 that came with side-by-side product comparison features along with the ability to view products like furniture in sample rooms helping people get a bigger picture and to decide on which type of decor to buy.
Shopping.com
This company is owned by eBay. Initially known as DealTime.com and founded in 1998 in Israel, it was acquired by eBay in 2005. The company currently has its headquarters in Brisbane, California.
While there are other search comparison sites out there, these happen to be the popular ones that people go to. So if you’re planning a marketing campaign for this year’s holiday shopping season, it’s always good to check out who your competitors are along with the product pricing. That will at least give you a heads up on what to expect when the sale season hits. Have a good one checking out these sites!
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