Driving lots of traffic to your site is important, but what’s even more important is designing a website that makes visitors stay once they’re at your site.
So you’ve invested a lot of time, money, and effort into creating a remarkable product. Your store ranks in the top 10 in search engines. You’ve spent a huge amount in advertising to get there. All of this will have gone to waste if visitors don’t stay at your site once they arrive.
Here are 5 important website design tips to make your site more alluring. You will definitely want your website to attract as many visitors as possible and at the same time motivate them to stay for a while so that they get the chance to know what you are offering and convert them into paying customers.
Read on to learn about our website design tips…
1. Your website must be user-friendly and easy to navigate
People always want to do things as simply as possible. Don’t make your visitors click through 10 links, scroll down each page and click the “Back” button a few times in order to finally find the page they’re looking for. There are statistics that show that merchants lose up to 50% of their visitors each time they have to click on a link. This is why all the pages of your site shouldn’t be more than 5 clicks away from your home page. Always put yourself in your customers’ shoes when designing your site. Before adding additional links, ask yourself if you would want to click through an extra link to find what you’re looking for.
Another way to make your site easy-to-navigate is by using clear link text. For example, if you want to create a link to your order page, “Sale” might not be a good choice because it is unclear and confusing. Use “Order” instead because it’s more common.
2. Your site must be fast-loading
It’s really frustrating if a website loads extremely slowly. There are many sites out there that take more than 20 seconds to load.
A great way to make your site fast-loading is to use more text and less graphics. Animations and graphics can be real traffic killers if you have too many images and animations that take too long to load so don’t overuse them if you don’t want to lose visitors.
WebGraphics Optimizer is a great software tool that helps you reduce graphic size while maintaining image quality.
3. Use Appropriate Color Schemes
You do not want your visitors to strain their eyes looking at your site. Your text content is the most important part of your website, so you always want to make sure that visitors read your content.
The easier it is to read your text, the more effective it will be. If you use inappropriate colors that make your text difficult to read, people will not bother and will definitely leave your site, costing you potential customers.
Black text on a white background is usually simplest and best, because there’s nothing easier to read. Avoid really dark backgrounds with light text, such as white text on a black background, as this can be really hard on the eyes.
4. Don’t Overuse Pop-Ups
A pop-up is a small window that’s triggered either when you click on a link, load a site, or try to leave a site, or close your browser window. Nowadays many webmasters go overboard with pop-ups. This really tends to annoy visitors.
Don’t get me wrong! Pop-ups can be an effective way to get a better response to offers but if you overdo it, pop-ups will just have the complete opposite effect. However, they are good marketing tools if you use them wisely and sparingly Pop-ups are best used to offer something that is of high value to your site visitors. Make them offers that they simply can’t resist.
5. What is the purpose of your site?
Why are you creating a website? Do you want to sell products, or services? It is extremely important to know what your goal is for your site before designing it.
Each element of your site should be geared towards your site’s ultimate purpose. Most of the time people are just so wrapped up in beautifying their site that they forget what their site’s for. Always keep your purpose in mind. If you want to sell something, focus your visitors’ attention on your product right away, give them enough information to motivate them to want to buy it, and guide and focus them along the path to buy it.
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