Author: Cherly Lynn

Why Aesthetic Visuals Matter on Your Website and Social Media.

Posted on by Cherly Lynn

In today’s fast-paced digital world, the impact of visual content cannot be overstated. Have you ever considered the significance of this in relation to your business? Whether it’s on your website or social media profiles, incorporating visuals can elevate your brand presence and engage your audience in ways that written content alone cannot achieve.

The Ascendancy of Visuals in Social Media

Consider your favourite social media platforms – Facebook, Instagram, Twitter, Snapchat. Have you noticed their shift towards a more visually-driven experience? Over time, they have evolved to prioritise images and videos, transforming our feeds into visually stimulating environments. Video content, in particular, has emerged as a powerful tool for fostering connections between brands and consumers, with platforms like YouTube and Facebook leading the charge.

Understanding Visual Marketing

Visual marketing involves harnessing the power of images, videos, GIFs, and other visual content to promote your brand online. It’s about captivating your audience, distinguishing your brand from competitors, and nurturing long-term relationships with your customers.

The Impact of Visuals

Why are visuals so effective? Firstly, they capture attention. In a world where human attention spans are dwindling, visuals have the ability to convey messages quickly and effectively. Moreover, visual content is significantly more shareable on social media platforms compared to text-only content. Whether it’s a striking image or an engaging video, visuals have the power to captivate and inspire action.

The Influence of Aesthetic Content

An aesthetically pleasing website and social media presence can have a profound impact on your brand. Beyond conveying brand identity and emotion, they set you apart from competitors. Consistent visual branding, combined with compelling content, can attract and retain audience attention, leading to increased engagement and conversions.

Integrating Visual Marketing Into Your Strategy

Eager to leverage visual marketing for your business? Begin by brainstorming innovative ways to incorporate visuals into your website and social media channels. Whether through stunning imagery, immersive videos, or branded graphics, the possibilities are endless. Remember, the more visually appealing your content, the more likely it is to captivate your audience and leave a lasting impression.

In conclusion, visual marketing is not just a passing trend – it’s a fundamental aspect of modern business strategy. Embrace creativity and let your visuals speak volumes!

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Last Minute Black Friday & Cyber Monday Tips

Posted on by Cherly Lynn

Black Friday and Cyber Monday is just around the corner (two days from today) to be exact. Is your e commerce store ready? Are your campaigns planned out to the smallest detail? Yes? No? If you are ready then you can sit back relax and skip this article. However if you’re not, not to worry! You have landed yourself onto the right page. We have put together some helpful tips that will help you maximize your revenue this holiday sale season.

Cross Selling

Cross sell is when you persuade your customer to purchase an additional product that will compliment their current purchase before they check out. You could create combos of 4-5 complimentary products that will match well together and offer the whole package to the customer at a discounted price. An example would be, if you are a fashion e commerce store and a customer buys a dress from you, before checking out you could bundle up accessories, bags and shoes that might go well with that dress and cross sell it to them. Most customers who are shopping during the holiday sale season is a bargain hunter and a bargain hunter can not refuse a good bargain. Not to mention that the Christmas is also right around the corner and many people are doing their Christmas shopping too. Combo promotions like this often work very well during big sales such as Black Friday and Cyber Monday, when people are actively hunting for a good deal!

For InstanteStore users make sure that your cross sell feature is turned on.

  1. Enter “Cross Sell” into your admin panel search bar.
  2. Click “Here” to see if the cross sell has been activated. Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Cross Sell
  3. If it has not been turned on, tick the “turn it on” button.Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Cross Sell
  4. Once it has been activated, you can start adding products that you would like to cross sell to your customers. Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Cross Sell

 

Pop Up Lead Generator 

Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Pop Up Lead Generator

A lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service. An example of lead generators are offering coupons for new customers in exchange for their email addresses. Have you ever entered a website and a pop-up pops out as soon as you enter offering you a “50% Off Your First Purchase”? This is a great way to get new customers to shop with you. New customers are often unsure about your business and your products. Offering them a discount will give them that extra push to take a leap of faith and make a purchase from you this holiday sale season.

More on how to customize your Pop Up Lead Generator with InstanteStore.

Cart Abandonment E Mails 

Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Newsletters

Set up a special Black Friday and Cyber Monday automated e mail that will be triggered when customers decide to abandon their cart. Don’t just let them get away that easily. Sending you customer follow up e mails will only remind them of your presence and drive them back on to your site to complete the purchase.

InstanteStore has a bunch of new newsletter templates that you can choose from to help you promote your products better this holiday season!

Discount Codes

Last Minute Black Friday & Cyber Monday Tips Holiday Sale Season Discount codes

A great feature to add to your holiday sale season campaign. If there are items that you are looking to quickly sell this is a great way to give your customers the extra push to buy it. You can give your customers tailored coupon codes that will only be valid for the span of your sale period. In addition to that, you can also offer your most engaged subscribers or top purchases a deal specially for them. Offering your regulars an exclusive deal is guaranteed to have them buying from you and even maybe telling their friends.

To all InstanteStore merchants here is a step to step guide on how to generate gift certificates and discount coupons.

Update People On Items That Are Selling Fast

During the holiday sale season, send out email updates to let people know how many of your top selling products are left in stock. This will create an urgency for customers to quickly go on to your e commerce store to grab it quickly before its gone. If you can trigger someone’s fear of missing out, then this will definitely help boost your sales during Black Friday and Cyber Monday.

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Black Friday and Cyber Monday Tips To Help Increase Sales

Posted on by Cherly Lynn
5 Black Friday and Cyber Monday Tips To Increase Sales

Holiday season is just around the corner, can you smell the pumpkin spice latte from Starbucks already? Mmmm.. Retailers are all gearing up for two of the biggest shopping events of the year, Black Friday and Cyber Monday.

Black Friday and Cyber Monday is when most retailers earn back their yearly profits. Also, these two sale days are perfect for people who are looking to save some money on their Christmas shopping. Here are some tips to help your business stay competitive in this very popular sale season:

Make Sure Your Site Is Mobile Friendly

People today enjoy shopping from the comfort of their home, instead of lining up outside a mall right after Thanksgiving dinner. More and more customers are shopping online and on their mobile devices today. With the most recent Singles Day Sale just passing, Alibaba reported that 90% of its sales came from mobile devices which is higher compared to 82% in 2016 and 69% in 2015. According to an article by Forbes, they have predicted that smartphone and tablet visits to retail sites will account for 54% of all visits.

As you can see purchasing through mobile is a familiar option to many shoppers today.  Because of this, a mobile friendly site will play a huge part in helping online businesses benefit the most from the Black Friday and Cyber Monday traffic.

Whether they are waiting for the train or riding in a bus, there’s plenty of reasons for them to buy stuff online.  So, with more consumers than ever before planning to make the shift towards mobile this holiday season, be sure not to ignore the mobile commerce wave! InstanteStore is already mobile commerce ready. All you have to do is ACTIVATE it. If you haven’t done so for your store, it’s pretty easy.

Here’s how:

Login to your admin, search for Mobile Commerce.  Next step: Click on Activate and your mobile store is ready to go. Simple! Anyone could do it.

5 Black Friday and Cyber Monday Tips To Increase Sales

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Don’t Forget The Mobile Phone Shoppers!

Is Your Site Mobile Friendly With Responsive Design?

Offer Your Customers Free Shipping 

5 Black Friday and Cyber Monday Tips To Increase Sales

E commerce giants like Amazon are offering its customers FREE next day delivery or same-day delivery if they were to order before a certain time. They have definitely spoiled the market for other businesses. Customers today are expecting the same level of convenience from the other retailers. At the end of the day everyone loves free stuff! This will give your customers that extra push to make a purchase during the Black Friday and Cyber Monday sales.

Here’s how: 

  • Offer your customers free delivery with no minimum purchase for the holiday sale season or an option to pay less for next day delivery as an incentive to get them to buy more.
  • If you have a brick and mortar store, give your customers a click and collect option with same day pick up.

Treat The Black Friday Sales and Cyber Monday Sales Like A Product Launch

5 Black Friday and Cyber Monday Tips To Increase Sales

With all the hype that is created when it comes to discounts and offers during the holiday sales season, more companies all over the world are joining in every year. It is easy for customers to get lost in the shuffle.

However, if you take a different approach and treat the sale like a product launch and build excitement around it, this will definitely set you apart from your competitors.

Here’s how: 

  • Send out newsletters to customers who you want to be the first to hear about the Black Friday and Cyber Monday sales . Offer these special customers a head start on the discounts before everything is sold out!

Instantestore has a feature where you can customize who you want to send your emails to.

5 Black Friday and Cyber Monday Tips To Increase Sales

  • Create excitement around the launch of your Black Friday and Cyber Monday sale with a countdown clock or calendar on your e-commerce site.
  • Create a social media campaign around your Black Friday and Cyber Monday sale  and get your customers to share what they bought on their social media sites.

Related Posts: 

Email Newsletter Ideas Which Won’t Frustrate Your Subscribers

Use Live Chats To Your Advantage 

5 Black Friday and Cyber Monday Tips To Increase Sales

Live chats are especially great during holiday sale seasons. Why? Because there are going to be customers who have never bought from you before entering your website with no clue about your your business or your products. An online chat system will provide these customers an immediate access to any help they need. It is much more convenient compared to a call center. Also, customers can multitask when waiting for a reply.

It is great to have someone online who can immediately walk them through a sale if a customer becomes confused or has a question that could potentially make or break a sale. A live chat will help eliminate shopping cart abandonment this upcoming holiday sale season.

InstanteStore has its very own free live chat software that can be downloaded and applied onto your e commerce store.

5 Black Friday and Cyber Monday Tips To Increase Sales

Get Started Quick: Installation

  1. Download the InstanteStore free live chat software from https://www.instantestore.com/livechat_software.cfm.
  2. The Microsoft .Net Framework is required for the installation. Windows Vista and Windows 7 should already have this installed. Some versions of Windows XP may require you to install this separately, though. If you have any issues installing or running the live chat software, then click here to go to Microsoft’s website to download and install it.
  3. Once installed, double-click the InstanteStore Live Chat icon at the desktop, or click on ‘InstanteStore Live Chat -> InstanteStore Live Chat’ from the Programs folder to launch the live chat application.
  4. The first time the live chat software launches, the LiveChat Signup page will be displayed. Just fill in the necessary details and click the SIGNUP button to register your Live Chat username.
  5. Once you’ve signed up, an email containing the activation code will be sent to the email address you used to register. Copy and paste this activation code into the Activation Code field at the live chat window, then click on the ACTIVATE & LOGIN button.
  6. At the Install livechat code page, copy the displayed code.

For InstanteStore Users

  1. Go to your store’s administrator control panel, and go to ‘Manage Your Store -> Design/Customization -> Customize Template’.
  2. Click on the Click to Edit button at either the left or right border of your store’s template, depending on where you want your live chat icon to be displayed.
  3. Click on the Additional HTML tab at the following page.
  4. Select the Add Extra HTML: radio button and paste the code at the appropriate text area, depending on whether you want the live chat icon to be displayed at the top or the bottom of the left/right border.
  5. Click the PUBLISH CHANGES button to finalize your changes.
  6. The live chat icon will now be displayed at the appropriate location on your store template. Click on the GO CHAT NOW button to start taking customer requests.

For non-InstanteStore Users

  • Just paste the livechat code from Step 6 above at the appropriate location at your website.
  • The live chat icon will now be displayed where you’ve placed it at your site. Click on the GO CHAT NOW button to start taking customer requests.
MORE Free Live Chat Softwares :

Tawk To 

My Live Chat

Pure Chat 

Related Posts:

Introducing Free Live Chat Software from InstanteStore

Use All Your Marketing Resources

5 Black Friday and Cyber Monday Tips To Increase Sales

Retailers who invested in a marketing strategy which includes mobile, email and social media last year did 30% better compared to their competitors who didn’t take advantage of all their marketing platforms during the Black Friday and Cyber Monday sales.

However, its not all just about the number of channels used. It is more of how you use these channels to reach your audience. It is important to know where majority of your audience are, which platform they are using and from there pursue them. Your goal here is to consistently message your followers and remind them to buy from you this holiday sale season. According to research, it takes at least three repetitive marketing posts to capture someones’ attention.

How to: 

  • Use your existing followers/audience to spread the message
  • Offer your followers incentives for helping you share the messages with extra discounts or promos.
  • Make sure all of your marketing channels are sharing the same message and is following a strategic flow.

 

 

 

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Ready For The 11.11 Global Shopping Festival 2017?

Posted on by Cherly Lynn
11.11 The BIGGEST E-Commerce Shopping Festival

Some of you might not be aware of what the 11.11 Global Shopping Festival is. The 11.11 global shopping festival, or November 11 is an online Sale which starts on November 11 at 12.00 PST, according to the LA/Vancouver, BC/Seattle/San Diego/Baja California time zone. It is also referred to as Single’s Day sale, hence the repeating ones in the date.

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5 Ways To Make Your Website More Trustworthy

Posted on by Cherly Lynn

5 Ways To Make Your Website More Trustworthy

With any new relationship, trust is always the first emotion we need to feel toward each other in order to move forward. In this case, your customer needs to be able to trust you before buying something from you. They need to trust that you are who you claim to be and your products are what you say they are. But how do you get a complete stranger to trust you when they probably know nothing about you? This post will cover 5 ways you can gain a customer’s trust just by using your website.

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3 EASY Mistakes : E-Commerce Businesses Make

Posted on by Cherly Lynn

EASY MISTAKES- E-commerce Businesses Make

3 Mistakes E-commerce Businesses tend to make. Building your own e-commerce store might be easy, however it does involve quite a bit of thought and dedication. This blog post will show you the 3 main mistakes people tend to make when starting up their online business.

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Discounts and Offers: Can It Be An Advantage To Your Business?

Posted on by Cherly Lynn

How Offers and Discounts Can Be An Advantage To Your Business Instantestore

Everyone loves a good discount, I know I do. You’re probably wondering how offers and discounts can be an advantage you. Yes, your profit might not be that much. However, at the end of the day you’re still profiting (at least a little) from the sale. Which is not completely a bad thing! And here’s why…

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Guerrilla Marketing: 4 Ways It Can Help Your eCommerce Store

Posted on by Cherly Lynn

 

Guerrilla Marketing Instantestore

You’re probably wondering how guerrilla marketing can help your eCommerce store? Of course it can! There are so much possibilities when it comes to marketing. Just because you have a store online that does not mean you have to limit yourself to only doing traditional online marketing (eg: social media, SEO, email marketing and etc).

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

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How Instagram Can Help Online Selling – Malaysia

Posted on by Cherly Lynn

how to integrate Instagram onto your ecommerce website

Instagram is a great social media platform to use when it comes to marketing and online selling – Malaysia and of course other parts of the world too. What’s cool and unique about Instagram is that it allows you to share as many pictures as you’d like with captions on your mobile device with your followers. Also, according to an article written based on a survey by the Malay Mail Online, Malaysians are the most active Instagram users in Asia Pacific.

This article will tell you how you can use Instagram to help benefit your business.

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