The important thing is to not lose focus. Find out how to rank well in Google with these Google search ranking tips.
Natural Evolution Of Search
The reason for this drastic change is simply because Google wants to provide even more accurate or relevant results to search queries fast. But instead of just looking at how well you have done your SEO, they are also starting to look more at other signals to help them reach this end. So apart from keeping to SEO best practices, you’ll also need to do a bit more from now on to meet Google’s requirements.
Find out more on how to rank high on Google after the break.
Content Is Not King But It’s A Good Start
Content is key but it’s not King. Why? Because no matter how good your content is, people still need to find it first. And to help people find it, you need to be proactive. You need to optimize your site and go where all the people who might be interested in your content are – related forums, blogs, Facebook pages, Twitter, YouTube, etc – and tell them about it.
So while it is definitely important to have good content on your site, it is equally important to promote it.
Build A Reputation
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett
Now who in their right mind would listen to, let alone follow, a total stranger. This is why you need to build a reputation for yourself.
To do this, you need to take a page out of the experts in their respective fields. Why do people visit their blogs or Facebook pages or follow their Tweets? It’s because they share good information or helpful tips freely. Essentially you have to give before you can receive.
Building a reputation can take a bit of time but the rewards are long term. You can start by contributing constructively to the community you are targeting. Don’t be afraid to share tips and give sound advice. And be sincere about it.
Once your reputation is right up there, people are more likely to trust you and follow you back to your site. And if your site has what they are interested in – good information, products, etc. – they will link to it, share it with friends and perhaps make a purchase.
For your information, the more successful affiliate marketers have been using this very strategy for years now. They research the products they sell thoroughly before writing in-depth reviews on them. Some even go as far as to purchase and use the products the want to review just so that they can give an honest first-hand opinion.
They include not just the pros but the cons as well so their reviews look legit. They also include useful suggestions, sometimes going as far as to offer alternatives. And you know what? People appreciate that kind of effort.
Improve The User Experience
The user experience is something many of us neglect but it is a factor Google is seriously looking at.
On page content needs to be seen as useful to viewers because it contributes greatly to user experience. So take a look at one of your product pages. Does it contain enough good information to convince a viewer to make a purchase or at least click a link to peruse other pages on your site?
Content could be in the form of text, images, videos and even links. Yes. Links. You could provide links to external sites which you think your visitors could benefit from.
For example, if you are selling running shoes, you could embed a video which teaches people how to run properly. You could also link out to blogs and medical sites which give advice on running, injury prevention or recovery.
All this will make your site a resource and not just a plain ecommerce site in the eyes of Google. This will certainly add to your site’s reputation.
You also need to ensure everything on your page works the way it is supposed to. Have a look at your site and see what you can do so your visitors will have a good experience while on your site.
Ask yourself these few questions: Do the images take forever to load? Do I have a one-page checkout option for shoppers in a hurry? Do I have an onsite search feature to make it easier for shoppers to make a search query? Are there too many Call To Action (CTA) images on my page? Does my page contain too many distracting elements? Is my site hard to navigate? Do all the links work?
Sending The Right Signals
Google will soon be looking at all sorts of signals when affording authority to a site. The signals Google will be looking at will come from various sources – social sites, video sharing sites, image sharing sites, micro blogging sites, blogs and even review sites. Google will not only be looking at Likes, Shares, Follows, +1’s and, possibly, Pins, they will be also looking at comments. This will give Google a better idea of a site’s reputation.
Now, don’t panic if someone leaves you a bad comment about you or your site somewhere. Google likes to see things done naturally so it would seem really unnatural if all the comments about you were positive. A spot of bad comments here and there won’t do much harm.
I’m guessing Google will also look at the reputation of those who Follow, Like or leave positive comments about you or your site. Just like how they look at what kind of sites are linking back to yours.
Try not to think of all these current changes and upcoming ones as obstacles. Expanding your reach over the Internet can only be a good thing. The more visible you are on the Net, the more traffic you are likely to attract. And I don’t need to tell you what more traffic could lead to. Lookout for more Google search ranking tips soon.
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