As many of you may already know, Google has changed the way it ranks sites and pages based on long tail queries. Each year, Google changes its algorithm up to 500 times. Which is why we think it’s time that we post a shopping cart software review of keyword strategies.
The obsession with long tail keywords might lead one down the road of garrulous passages of tedium. People get so engrossed with the use of long tail keywords that they forget about the importance of quality content. So we hope that with these few quick shopping cart tips, merchants will get a better idea of how to best write content to promote their stores.
Why The Change?
To kick off our shopping cart software review of keyword strategies, let’s first take a look at Google and what it does. Google is a search engine. When a user enters a search query, Google attempts to provide accurate matches for that query. But through the years, the ultra smart people at Google have discovered that the accuracy of search results have been jeopardized because people have been intentionally misusing long tail keywords to target traffic.
To remedy this issue, Google has decided not to base too much emphasis on long tail keywords when ranking sites. Google looks at other factors too. These factors include page content and how relevant it is to other content on the site. In fact, Google looks at over 200 factors to determine the relevancy of a page, including page rank or PR.
What Does This Mean To Existing Sites?
As a result of Google’s new initiatives, webmasters might find that their sites rank for keywords they did not directly target because Google thinks that those keywords are relevant to whatever is on their site. However, a few webmasters have already reported their sites no longer show up on top of SERPs (Search Engine Results Pages) for long tail keywords that they have targeted because Google was unable to see the relevancy of certain keywords in relation to the content on the site.
“Thin” sites with few pages were greatly affected, especially sites specifically set up to target certain long tail keywords and draw traffic from them.
What Do We Need To Do
Aim to create quality sites with lots of information that will genuinely benefit users. When creating content, have the visitor in mind and not search engines. Do not just concentrate on inbound links but provide relevant outbound links as well. This way, your site can be seen as a resource and will be duly noted by Googlebots.
For example, if you are selling kids bedding, have articles on your site which teach people how to properly care for certain types of bedding like linen, silk and quilts. You can also have outbound links linking your site to YouTube videos showing visitors the correct way to wash the earlier mentioned bedding.
As you can see, there’s no one shopping cart keyword fix that will solve everything. In time to come, Google will find new ways to provide more accurate information to users. This means we’ll just have to have to come up with another shopping cart software review of keyword strategies.
For more information regarding Google best practices and webmaster guidelines, give Google Webmaster Central a visit.
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