InstanteStore Ecommerce Blog

Blog

  • What Is Good Content?

    To understand what good page content is for an online store, you need to put yourself in the shoes of your customers. You need to understand what information they need in order to be persuaded to make a purchase at your store.

    I like to run and hike and so I often go online to certain running shoe stores to do some research before making a purchase. Sometimes though, I get all the information I need at a single store and end up making a purchase almost immediately. In a nutshell, good content is adequate, helpful and timely information.

    Read on to find out more…

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  • Are Customers Bouncing Off Your Site?

    Phew! 2011 sure whizzed by fast! 2012 is a brand new year with new resolutions (and maybe some old spill overs!) and more exciting things to look forward to for this year. It’s going to be GREAT! I hope many of you had a great time celebrating Christmas and New Year with family and friends along with all the wonderful food that we just can’t get enough of.

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  • How To Use The Marketing Mix To Boost Sales

    Running an online business is much cheaper and relatively easier than running a conventional brick and mortar business. However, you still need run it properly if you want to be successful at it. Thankfully, a few smart folks have made it much easier for the rest of us by narrowing everything down to just 7 elements. These elements are known as the Marketing Mix.

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  • Have You Prepared Your Store For Post-Holiday Sales

    Walmart, Deep Discount Detail

    Last year I wrote about how Post-Holiday Sales (PHS) can contribute significantly to a store’s bottom line. Read the article here.

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  • Sell Creatively To Boost Sales

    Selling could become so mundane at times that you need to draw some inspiration from others to ‘think out of the box’ to have a breakthrough.

    Well I came across this short video showing how 7-Eleven in Australia creatively boost sales for their favorite product – the Slurpee.

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  • Win A $247 Design Gift Certificate Easily

    Christmas, a time for shopping, sharing and giving, is just around the corner. Speaking of sharing, we’ve been giving away design gift certificates worth $247 every month since October to lucky winners of our “Like” InstanteStore contest. It’s SUPER EASY. All you need to do to be in the running is to swing over to our Facebook page (just click on the image below to go to our Facebook page) and click on the “Like” button there. That’s it! Winners will be notified by email and via Facebook as well.

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  • Features Update: How To Improve Conversion And Promote Your Products At The Same Time

    Here’s a neat little trick to get people to buy from your store and spread the word on Facebook at the same time.

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  • How To Create Good Content For Your Store

    According to Google, a good site must have these two important features:

    • it must be search engine crawler friendly
    • it must contain good content

    Since we’ve taken care of the “search engine crawler friendly” part, let’s look at good content.

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  • HOT Holiday Numbers To Consider

    Hope everyone had a good time selling AND shopping during the Cyber Monday week. While enjoying the holidays, you may want to reflect and plan on next year’s strategy for your online store OR online shopping as a matter of fact.

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