Useful Analytics Stats For Your Store

Posted on by DESMOND K

There are many website analysis tools available on the Internet. The most popular of these is Google Analytics. Merchants can easily install the tracking code for Google Analytics at their InstanteStore web hosting with shopping cart Website Statistics page. It’s basically a quick and easy copy-and-paste job. Once the tracking code is installed, Google Analytics will track your site and relay information about a number of different criteria.

New merchants usually get overly excited over the number of hits they get. However, this is not the most important statistic on display. In fact, it’s far from it.

To find out how to make the most of the information provided by Google Analytics, read on…

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2Checkout – A Convenience For New Merchants

Posted on by DESMOND K

Payment processing is a key element of an online business. It’s vital that online merchants ensure that they provide a secure and convenient checkout process at their web stores. There are many ways that merchants can accept payments for customer orders, but the most useful and direct is via an online payment gateway.

Now, there are lots of payment gateway providers out there, and it’s important to do some research to find the most suitable one for your online business. In this article, we’ll take a closer look at a pretty major payment processor, 2Checkout.

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Make An Interesting Video With These Tips

Posted on by DESMOND K

Online video marketing is a great tool to boost sales. Video marketing on the Internet effects have so far been positive. The success of Internet marketing companies in increasing client sales via video marketing has been well documented. But this does not mean that your conversion rate will automatically increase tenfold just by uploading a video or two. An effective marketing video does not have to be costly to produce but it does take a bit of skill and effort to create one that will garner the response you desire.

Many small business merchants produce their own videos and have done pretty well. You can too.

To help you out, here are 6 simple video marketing tips for websites that you can follow…

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Explained: Ecommerce Jargon For Newbie Online Merchants – Part 2

Posted on by DESMOND K

Every day, it seems that about a dozen new ecommerce terms are introduced to the online business community. Some catch on, but many are condemned to the dungeons of forgotten and unused ecommerce jargon forever.

In the first part of this series we talked about SEO, SEM, hard goods and soft goods, Internet merchant accounts and conversion rates. We continue this series with 5 more terms which should interest web store newbies. Most of these terms have been around for a while so it’s useful for a web site shopping cart owner to know what they actually mean.

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3 Basic Inventory Points For New Merchants To Ponder Over

Posted on by DESMOND K

Starting your own online business is always exciting. However, there is one aspect that many new merchants overlook: Inventory. Not many home business opportunity online owners are aware of this but inventory issues can seriously affect a business. Inventory management is a balancing act which requires serious thought. To avoid inventory problems, many new merchants have opted to employ the services of drop shipping suppliers such as Doba. Such services may suit some merchants, especially those selling more contemporary products. It also solves any storage space issues new merchants might have.

However, many merchants prefer to have full control over every aspect of their business from the get-go. For these merchants, here are a few considerations for making decisions with regards to inventory… (more…)

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Web Store Budgeting Tips For Newbies

Posted on by DESMOND K

Out of 10 people who dream of starting their own online store, only ONE actually makes that dream a reality. Many sign up for free trials but most lack the confidence to sign up for a paid shopping cart service. But those who do actually sign up surprisingly progress really quickly in terms of store set up and marketing.

It’s obvious that these folks did quite a bit of homework before signing up. This does work, and we encourage everyone with the intention of starting up a home business work at home setup to do the same.

To help you get started, we will be looking at budgets – a brief look at how much should be put aside to run a web store for a year. Just to digress a little, beware of sites promoting absolutely free home based business opportunities. Many of these claims are just bait for clever scams. As far as we know it takes a bit of effort and some money to get a home business work at home setup going. Money-wise, all you need is a small business start up financing plan to get a clearer picture of what you might be getting into.

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Business Start Up Checklist – A Must For Every New Business

Posted on by DESMOND K

Starting your own online business is a serious matter and a big step in your life. There’s a lot of time, money and effort involved and therefore every effort must be taken to ensure that everything is sorted out before your business gets underway in order to prevent any surprises later on.

To help with this, a business start up checklist is a must. The following is a 6 point basic business start up checklist that’s simple and direct and specially tailored to online home business entrepreneurs.

Read on to see what should be on your checklist…

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What Sells In A Sluggish Economy?

Posted on by DESMOND K

The unemployment rate is still high and the global economy is still in early recovery mode yet the number of web stores is still growing. Are these new online merchants crazy or do they know something others don’t?

Many people ask, “What is the best home business opportunity or what is the best Internet business to get into?” Maybe they have been asking the wrong questions. We’ll try to point out what the right questions are in this article. Most successful merchants aren’t geniuses. You don’t need to be a rocket scientist to run a web store. In fact, successful merchants are those who ask the simplest questions every time they are confronted with a new challenge. In our current economic situation, the million dollar question is, “What would people buy when times  are hard?”

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