InstanteStore Ecommerce Features

What Makes An Ecommerce Site Secure?

Posted on by DESMOND K

The success of online stores owes as much to using a secure online shopping cart solution as it does to marketing and SEO efforts. There are many unscrupulous characters out there who are bent on making money through illegal means, more specifically through identity theft via the Internet.

Therefore, it is imperative that when looking for an online shopping cart software solution, you choose one that places paramount importance on security. Online shopping cart software packages from top online shopping cart software solution providers like InstanteStore come packed with the latest security features to give merchants as well as their customers peace of mind.

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Improve Sales Fast By Tapping This Resource

Posted on by DESMOND K

Cyber Monday – the Internet’s version of Black Friday – marks the start of the holiday online shopping season that runs from right after US Thanksgiving till Christmas. Many merchant shopping cart owners report that they record their highest sales figures between December 5th and December 15th every year. By now many of you, especially those who have read our article on store preparations for the holidays, will have your stores ready for the biggest shopping period of the year.

To help you get the most out of Black Friday, Cyber Monday, and the rest of the holiday shopping season, we have prepared yet another tip that could help you increase your sales without much effort. The best thing is that you can also make use of this tip year-round.

So what exactly do we recommend? Read on to find out…

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Useful Analytics Stats For Your Store

Posted on by DESMOND K

There are many website analysis tools available on the Internet. The most popular of these is Google Analytics. Merchants can easily install the tracking code for Google Analytics at their InstanteStore web hosting with shopping cart Website Statistics page. It’s basically a quick and easy copy-and-paste job. Once the tracking code is installed, Google Analytics will track your site and relay information about a number of different criteria.

New merchants usually get overly excited over the number of hits they get. However, this is not the most important statistic on display. In fact, it’s far from it.

To find out how to make the most of the information provided by Google Analytics, read on…

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2Checkout – A Convenience For New Merchants

Posted on by DESMOND K

Payment processing is a key element of an online business. It’s vital that online merchants ensure that they provide a secure and convenient checkout process at their web stores. There are many ways that merchants can accept payments for customer orders, but the most useful and direct is via an online payment gateway.

Now, there are lots of payment gateway providers out there, and it’s important to do some research to find the most suitable one for your online business. In this article, we’ll take a closer look at a pretty major payment processor, 2Checkout.

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Tips For Creating Effective eNewsletters

Posted on by DESMOND K

People spend as much as 6 hours a day on the Internet, according to ecommerce statistics. Rain or shine, as long as the connection isn’t on the blink, chances are quite a few of the 1.6 billion people with internet access will be online.

If you have subscribed to an ecommerce shopping cart software service and are running a web store, you’ve probably spent quite a bit of time marketing your store. A typical ecommerce shopping cart provider usually includes lots of features to help you market your products. One such feature is eNewsletter Broadcasting.

Find out more about creating effective eNewsletters… (more…)

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Web 2.0 – It’s a Whole New Website Development Era

Posted on by SUI SIM

Web 2.0 is the new buzzword when you’re planning your ecommerce web site development these days. What exactly is Web 2.0? It’s basically incorporating more interactive and participatory applications and user-generated content.

What does that mean, really? Read on as we take a look at important Web 2.0 technologies and talk about how you can make them work for you… (more…)

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Cross-sell Your Products To Better Sales

Posted on by DESMOND K

Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.

It’s obviously worked for them, so why shouldn’t it work for you?

Sales facts:

  • Repeat customers spend 30% more on average than new ones.
  • Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
  • Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
  • Up to 65% of a company’s business comes from existing customers.

That’s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out… (more…)

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