Web 2.0 is the new buzzword when you’re planning your ecommerce web site development these days. What exactly is Web 2.0? It’s basically incorporating more interactive and participatory applications and user-generated content.
What does that mean, really? Read on as we take a look at important Web 2.0 technologies and talk about how you can make them work for you… (more…)
It’s a term I hear tossed about often, especially reading the sales site of countless ecommerce solutions and shopping cart software providers… Our shopping cart is “SEO Friendly”. What does that mean, exactly?
Depending on who says it, being “SEO friendly” can mean quite a few things. I’m going to cover the major features of an seo friendly shopping cart.
Knowing this can rapidly boost your free search engine traffic. Read on to find out… (more…)
Do you want to increase traffic to your website?
Draw potential customers directly to your product?
Online marketing makes this possible.
The spread and reach of traditional media such as television, newspapers and magazines has decreased somewhat but Internet companies still need to use marketing as a tool to spread information about their products and services to potential customers. The exciting news is that there are numerous advantages to being online.
What are they? Read on… (more…)
“49% of email marketers said their newsletter routinely justified themselves.” – MarketingSherpa, Email Marketing Benchmark Guide 2008
After SEO, the next most effective conversion tactic for smaller marketers is e-mail and newsletters.
The InstanteStore newsletter broadcast feature is not only a great customer retention tool but more importantly, it has the potential to boost sales by up to 35% if done correctly. There are so many good things going for this feature. Best of all, it’s FREE. All it takes is a little work and you have a proven sales-getter.
So, how do you get this working?… (more…)
You have great products to sell. Products that you’re positive that your customers will love. You’ve chosen your shopping cart platform and are ready to get started. All you need now is visitors.
If you build it, they will come, right?
Well, you’ll need to market and promote your store first. When it comes to selling online, one of the key things that you’ll need for ecommerce success is visitor traffic. Sure, you could get traffic by placing ads and paying for it, but there are also lots of ways to get visitor traffic for free. That’s what today’s InstanteStore marketing tip is all about: good keyword research.
So how do you go about researching keywords anyway? (more…)
The stats clearly show that up to 25% of all search phrases are not broad search terms. The 25% use of unique long tail keywords in searches show that people are increasingly aware of how to better utilize the internet to get exactly what they want.
So how do you take advantage of long tail keywords? (more…)