Site Conversion Optimization

Retain Customers With Reward Points

Posted on by DESMOND K

Ecommerce statistcs and starting a new business gurus constantly state that customer retention is an important factor in the survival and growth of a company. It does not matter if you are a manufacturer specializing in the production of specialized instruments with two or three clients or an online web store with thousands of customers — every customer is important. Remember that one bad remark can go a long way towards destroying a company’s credibility and eliminating a customer base regardless of its size.

In this article we will explore the use of reward points (a feature available with InstanteStore’s shopping cart service) in retaining customers as well as improving sales conversions for new visitors.

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Don’t Want Socks For Christmas again? Try Sending A Wish List

Posted on by DESMOND K

Christmas is just around the corner. Both merchants and shoppers alike are already excited. Merchants look forward to an increase in sales and shoppers looks forward to their yearly “therapy” sessions. Although I doubt the pandemonium last minute shoppers and bargain hunters create at offline stores can be deemed therapeutic … This could explain why more and more people shop online.

We’ve already put up articles on store preparation and marketing ideas for the holiday season. But there are still one or two ideas we would like you to try to help you boost sales. Different merchants experience different degrees of success with different ideas because of varying store and customer dynamics. Our suggestions should help as they’re all geared to help merchants improve sales.

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Reasons Visitors Abandon Shopping Carts And The Solution

Posted on by DESMOND K

Current sales figures may seem fine to many merchants out there but these can always be improved. You just have to know where to look for obstacles that have been preventing your store from registering even better sales. And when you find these obstacles, do not panic. A solution is always close at hand.

Here’s an example. For those of you who do not check your aborted order list, it might come as a shock to you that as many as 7 out of 10 orders are aborted. That means for every 10 visitors that begin the checkout process, only 3 actually go ahead and complete their orders with a purchase. It’s a “so close yet so far” scenario. This is a frustrating situation but fortunately there are steps merchants can take to remedy this problem.

Read on for quick shopping cart abandonment remedies …

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Improve Sales Fast By Tapping This Resource

Posted on by DESMOND K

Cyber Monday – the Internet’s version of Black Friday – marks the start of the holiday online shopping season that runs from right after US Thanksgiving till Christmas. Many merchant shopping cart owners report that they record their highest sales figures between December 5th and December 15th every year. By now many of you, especially those who have read our article on store preparations for the holidays, will have your stores ready for the biggest shopping period of the year.

To help you get the most out of Black Friday, Cyber Monday, and the rest of the holiday shopping season, we have prepared yet another tip that could help you increase your sales without much effort. The best thing is that you can also make use of this tip year-round.

So what exactly do we recommend? Read on to find out…

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Useful Analytics Stats For Your Store

Posted on by DESMOND K

There are many website analysis tools available on the Internet. The most popular of these is Google Analytics. Merchants can easily install the tracking code for Google Analytics at their InstanteStore web hosting with shopping cart Website Statistics page. It’s basically a quick and easy copy-and-paste job. Once the tracking code is installed, Google Analytics will track your site and relay information about a number of different criteria.

New merchants usually get overly excited over the number of hits they get. However, this is not the most important statistic on display. In fact, it’s far from it.

To find out how to make the most of the information provided by Google Analytics, read on…

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Make Recommendations The Clever Way

Posted on by DESMOND K

We’ve been posting a lot of articles lately on techniques to improve sales with the tools available with some of the best ecommerce solution software in the market. We’ve done so because the holidays are just a few months away and we want our merchants to make the best of this shopping season. We’ve touched on cross-selling and up-selling in earlier posts and we will take it a step further here.

There are certain things that even the best ecommerce solution or best free shopping cart software can’t help you do. This is because there’s a lot of psychology involved in getting a customer to buy a product, let alone buy or spend more than they originally planned to. Unfortunately, web hosting shopping cart technology hasn’t reached such an advanced state…yet.

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Selling Variations To Improve Sales

Posted on by DESMOND K

So you’ve signed up for an ecommerce shopping cart software system and you’ve got a store running. You also have a healthy pool of loyal customers and everything seems peachy. Sales are good…but they can always be better.

Many merchants don’t usually consider the obvious when trying to improve sales figures. Always start with the resources you have because they are most probably free, familiar, and do not require much effort.

Read on to find out more…

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Drop Shippers: Selection Criteria Revealed

Posted on by DESMOND K

Drop shippers are a useful bunch. There are many positives that come along with using reliable drop shippers. This is especially true for new merchants who lack the space (and money) to store products and the manpower to handle packing and shipping arrangements. Some more established ecommerce web hosting shopping cart names already provide integration with at least one drop shipper. Multi vendor shopping cart integration is rare, though. One important thing to be aware of though, is that the shopping cart cost is usually separate from the fees for the drop shipping service.

There are a few things you should consider before choosing a drop shipper. These concerns should be addressed early in order to avoid problems later…

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Tips For Creating Effective eNewsletters

Posted on by DESMOND K

People spend as much as 6 hours a day on the Internet, according to ecommerce statistics. Rain or shine, as long as the connection isn’t on the blink, chances are quite a few of the 1.6 billion people with internet access will be online.

If you have subscribed to an ecommerce shopping cart software service and are running a web store, you’ve probably spent quite a bit of time marketing your store. A typical ecommerce shopping cart provider usually includes lots of features to help you market your products. One such feature is eNewsletter Broadcasting.

Find out more about creating effective eNewsletters… (more…)

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