After reviewing a number of websites (by request) including those of our very own merchants, we have noticed a couple of common mistakes – relating to keyword usage – that are apparent on quite a few of them. Thankfully, these mistakes can be easily corrected. So in this installment of Shopping Cart Software Topic Of The Day, we will take a closer look at Keyword Density.
What Is Keyword Density?
Keyword Density is the percentage number of times a particular keyword is repeated in a piece of content.
What is the ideal Keyword Density percentage?
The ideal Keyword Density percentage should be between 1 to 3 percent.
Why is this?
Firstly, one should always write content for humans and not search engines. Good content will be shared and could lead to indirect marketing. Good content helps lower your site’s bounce rate because people won’t leave after spending just 2 seconds reading the first two lines. Good content improves conversion because people are the ones who could be spending money at your site, not search engines.
And lastly, good content improves your site’s authority in the eyes of major search engines like Google. That just means you’ll get a better chance of getting ranked high on keywords you have targeted as well as for some which you have not (more on that later).
Increasing the density of a keyword beyond 4% will not help your on-page optimization and thus, will do nothing for your site’s SEO efforts. Google bots will come over, have a look at your content and think you are trying to cram keywords and you might end up getting flagged for Keyword Spamming.
Are There Any Tools To Analyze The Keyword Density On My Page?
Well, if you are using our InstanteStore ecommerce solution, then our vigilant SEO Wizard will help you out there. But if you have a blog, for instance, you could always use FREE Keyword Density tools from, SEO Book and SEO Chat to help you out.
What If My Keyword Density Is Unintentionally High?
Sometimes a page’s content keyword density goes over 4% by accident. This usually happens when a keyword is too generic. The only way around it is to substitute it with other similar or relevant keywords. This might not be such a bad thing as your page might end up getting ranked for a broader basket of keywords.
Final Say
Well, that’s it for this edition of Shopping Cart Software Topic Of The Day. We’ll look at more ecommerce software tips in the posts to come.
In the meantime, feel free to leave a comment. No spam, please.
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