We get lots of questions on how to search for keywords and we’ve posted quite a few articles in reply.
As you may already know, with the new Panda update, Google is looking for more variations in keywords. Keywords need to fit in naturally and should not seem to be forced into an article.
A few years ago, many of site owners had the habit of trying to force the strangest looking long tail keywords into their page content as they were the easiest to get ranked for. But in doing that, they threw user experience out the window as they targeted search engines and forgot about the most important element – people.
Many of you may already be familiar with the Google Adwords Keyword Tool. That tool is great for finding your main keywords. But, as mentioned earlier, you need more variation to you keywords. Now, a great way to find such keywords is from SERPs themselves.
Let’s say you have a sports shoe store and you want a variation to your targeted keyword – Nike Free 3.0 v3 womens. Just type that keyword in the search box and see what Google suggests in the drop-down list.
Another way to find keyword variations is by scrolling down to the bottom of the results page.
If you’d like to dig deeper, repeat the same process after clicking a relevant phrase in the drop-down list.
All these keyword suggestions reveal what Google thinks users are searching for when they type in your main keyword. So if you find the variations too far removed from your original search query, you might want to take a good look at your main keyword and see if you need to tweak it a bit.
These methods of searching for keywords do not reveal how many people search for a keyword. You can always use the Google Adwords Keyword Tool to find the number of searches for keywords. The Adwords Keyword Tool is Free and is the most popular Google search based keyword tool.
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