3 Key Advantages E Commerce Affords

Posted on by DESMOND K

Were you that kid who set up a lemonade stand in your neighborhood, dreaming of making enough so that you could get that Transformer/Barbie doll that was all the rage? Have you grown into an adult who dreams of making enough to not have to worry about providing for your family or perhaps buying cool grown-up gadgets?

The Internet and E commerce have made global entrepreneurship possible, and along with it your dreams of financial security and more.

I read somewhere that if you want to sell something, you cannot afford NOT to go online. You have to go global. Why? (more…)

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Web 2.0 – It’s a Whole New Website Development Era

Posted on by SUI SIM

Web 2.0 is the new buzzword when you’re planning your ecommerce web site development these days. What exactly is Web 2.0? It’s basically incorporating more interactive and participatory applications and user-generated content.

What does that mean, really? Read on as we take a look at important Web 2.0 technologies and talk about how you can make them work for you… (more…)

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Cross-sell Your Products To Better Sales

Posted on by DESMOND K

Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.

It’s obviously worked for them, so why shouldn’t it work for you?

Sales facts:

  • Repeat customers spend 30% more on average than new ones.
  • Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
  • Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
  • Up to 65% of a company’s business comes from existing customers.

That’s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out… (more…)

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Why Choose a Paid Cart over an Open Source Shopping Cart?

Posted on by DESMOND K

It’s good to get things at a bargain. It’s even better to get it for free. But sometimes getting things for free actually comes at a cost.

Open source shopping cart software has come a long way in terms of features. The two major standout features that are offered by open source shopping cart software are:

1) FREE usage OR merchants need pay just a one-time license fee.

2) Can be hosted on ANY web server that meets the software’s server requirements.

So, given the availability of open source shopping cart software, why do merchants still flock to paid shopping carts like InstanteStore?

Here’s why… (more…)

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Want More Word Of Mouth Referrals To Your Online Store?

Posted on by DESMOND K

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns  and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?

The answer may be simpler than you thought… (more…)

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3 Simple Tips to Consider Before Spending Thousands on Your Ecommerce Store Design

Posted on by SUI SIM

Before you go ahead and design your ecommerce store, there are several items that you should look into first. Carefully consider these points before plunging in head-on and discovering only later that your website is not converting visitors into customers.

So, how do you design a sales-converting ecommerce store? The answer is simpler than you think… (more…)

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What Makes A Shopping Cart “SEO Friendly”?

Posted on by CHARLES TANG

It’s a term I hear tossed about often, especially reading the sales site of countless ecommerce solutions and shopping cart software providers… Our shopping cart is “SEO Friendly”. What does that mean, exactly?

Depending on who says it, being “SEO friendly” can mean quite a few things. I’m going to cover the major features of an seo friendly shopping cart.

Knowing this can rapidly boost your free search engine traffic. Read on to find out… (more…)

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Online Marketing – Great Advantages Waiting for You

Posted on by instantestore

Do you want to increase traffic to your website?
Draw potential customers directly to your product?

Online marketing makes this possible.

The spread and reach of traditional media such as television, newspapers and magazines has decreased somewhat but Internet companies still need to use marketing as a tool to spread information about their products and services to potential customers. The exciting news is that there are numerous advantages to being online.

What are they? Read on… (more…)

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Generate More Product Sales Through e-Newsletters

Posted on by DESMOND K

“49% of email marketers said their newsletter routinely justified themselves.”

– MarketingSherpa, Email Marketing Benchmark Guide 2008

After SEO, the next most effective conversion tactic for smaller marketers is e-mail and newsletters.

The InstanteStore newsletter broadcast feature is not only a great customer retention tool but more importantly, it has the potential to boost sales by up to 35% if done correctly. There are so many good things going for this feature. Best of all, it’s FREE. All it takes is a little work and you have a proven sales-getter.

So, how do you get this working?… (more…)

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How To Make Your Online Stores More Attractive

Posted on by instantestore

Driving lots of traffic to your site is important, but what’s even more important is designing a website that makes visitors stay once they’re at your site.

So you’ve invested a lot of time, money, and effort into creating a remarkable product. Your store ranks in the top 10 in search engines. You’ve spent a huge amount in advertising to get there. All of this will have gone to waste if visitors don’t stay at your site once they arrive.

Here are 5 important website design tips to make your site more alluring. You will definitely want your website to attract as many visitors as possible and at the same time motivate them to stay for a while so that they get the chance to know what you are offering and convert them into paying customers.

Read on to learn about our website design tips… (more…)

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