Ecommerce Web Design

Ecommerce Web Design

Get A Custom Designed Website + Branding Solution With InstanteStore – From Concept To Creation

Posted on March 12, 2024March 12, 2024by Lisa

InstanteStore is more than just an ecommerce platform. We’ve been working with clients from around the world since 2001 helping them to sell their products and services online.

When it comes to creating a custom designed website for a branding solution, we’ve got you covered as we’re pretty flexible and versatile when it comes to helping our merchants!

Custom Designed Website Service

We recently had the privilege to work with Xiao Healthy to come up with a brand new website for their flagship product – avocado milk, which goes by the name AvoMilk.

Our website designer thought through the colour scheme along with the type of fonts and images needed to create the desired effect for their new website.

Branding Solution And Product Showcase

Our client wanted a website that will showcase their product with all the important information displayed in an easy to read format which looks friendly and welcoming.

No problem!

They wanted their product to have total transparency with their target market in listing the key ingredients that was used to make it.

If you’re going to be consuming it, you’d want to know what went into making it right?

We got it all listed down nicely for them complete with images.

This also shows the confidence they have in their flagship product which targets the health-conscious market, especially those who are looking for a dairy-free alternative which is also gluten free and with no preservatives.

Our website designer created the different images to show how natural and healthy Avocado Milk is so that consumers can see at one glance instead of having to read through long lines of text. Nice!

Our graphic designer did an amazing job working with Xiao Healthy to come up with the concept, mockup graphic design before finally building a custom designed website for them.

We built them a custom designed website that is suited for their target market and in line with their company branding.

The result is a fresh, vibrant, youthful, consumer-friendly look that is targeted to those who are looking for a healthy drink that will meet their nutritional needs.

Does your company website or brand need a complete revamp?

Or do you require a custom design website service for a particular product or service?

Whatever your design needs are, the team at InstanteStore in partnership with Logo Design Studio are able to handle it.

We’re more than happy to help!

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Ecommerce Web Design

Why Aesthetic Visuals Matter on Your Website and Social Media.

Posted on February 22, 2024February 22, 2024by Cherly Lynn

In today’s fast-paced digital world, the impact of visual content cannot be overstated. Have you ever considered the significance of this in relation to your business? Whether it’s on your website or social media profiles, incorporating visuals can elevate your brand presence and engage your audience in ways that written content alone cannot achieve.

The Ascendancy of Visuals in Social Media

Consider your favourite social media platforms – Facebook, Instagram, Twitter, Snapchat. Have you noticed their shift towards a more visually-driven experience? Over time, they have evolved to prioritise images and videos, transforming our feeds into visually stimulating environments. Video content, in particular, has emerged as a powerful tool for fostering connections between brands and consumers, with platforms like YouTube and Facebook leading the charge.

Understanding Visual Marketing

Visual marketing involves harnessing the power of images, videos, GIFs, and other visual content to promote your brand online. It’s about captivating your audience, distinguishing your brand from competitors, and nurturing long-term relationships with your customers.

The Impact of Visuals

Why are visuals so effective? Firstly, they capture attention. In a world where human attention spans are dwindling, visuals have the ability to convey messages quickly and effectively. Moreover, visual content is significantly more shareable on social media platforms compared to text-only content. Whether it’s a striking image or an engaging video, visuals have the power to captivate and inspire action.

The Influence of Aesthetic Content

An aesthetically pleasing website and social media presence can have a profound impact on your brand. Beyond conveying brand identity and emotion, they set you apart from competitors. Consistent visual branding, combined with compelling content, can attract and retain audience attention, leading to increased engagement and conversions.

Integrating Visual Marketing Into Your Strategy

Eager to leverage visual marketing for your business? Begin by brainstorming innovative ways to incorporate visuals into your website and social media channels. Whether through stunning imagery, immersive videos, or branded graphics, the possibilities are endless. Remember, the more visually appealing your content, the more likely it is to captivate your audience and leave a lasting impression.

In conclusion, visual marketing is not just a passing trend – it’s a fundamental aspect of modern business strategy. Embrace creativity and let your visuals speak volumes!

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How InstanteStore Helped Sagiri Dayal Launched A Successful Online Store With Immediate Sales

Posted on February 7, 2024February 7, 2024by Lisa

The team at InstanteStore are passionate about helping merchants sell online.

We’ve been helping merchants sell online since 2001 when our founder and CEO, Charles Tang started InstanteStore due to the overwhelming requests to create online stores by merchants from around the world.

Recently, we had the privilege to help another international client get her business online with immediate results making it a successful online store.

About Sagiri Dayal Jewellery

Meet Sagiri Dayal, a jewellery designer based in Hong Kong.

She specialises in Jade and Chinese Knotting, combining these elements with traditional Indian jewellery from her heritage.

Sagiri has been holding shows all around the world – Hong Kong, London, New Delhi and New York, showcasing her jewellery pieces.

Though the road shows were very successful, she found it hard to reach out to her customers and updating them whenever she’s got a new line out.

So last year, together with her daughter, Keya, she decided to take the leap of faith and bring her business online.

It was a very daunting move for her as she’s not particularly tech savvy.

Understanding Our Customer Needs

Through a series of Zoom calls, the InstanteStore team got to know more about her business goals (increase sales!) along with the challenges she faced.

Among some of the issues she faced with the current offline business model were:

Limited Reach – Audience is restricted to the locations of the road shows and their physical location or brick and mortar store.

Limited Customer Engagement – Limited opportunities for continuous engagement with customers after road shows. Once a purchase is made, the customer may wish to purchase additional pieces but do not know when or where the new products are made available.

Lack of Analytics – Gathering customer data and insights for targeted marketing can be challenging in an offline setting making it difficult to analyze customer preferences and tailor products or marketing strategies accordingly. In other words, many merchants would not know much or have any information about their customers – their preference, products they purchased, what they are interested in, budget or taste preferences.

Lack of Technical Know-How – As Sagiri is more of an artisan / designer, she is anxious when it comes to technology. Many artisans, designers do not have the technical knowledge on how to run an online business as they usually spend the bulk of their time focusing on designing and creating their master pieces.

Payment Challenges – Accepting only cash payments for designer pieces may limit sales as some customers prefer digital payments. And because artisans / designers sell their products at physical locations, customers may not have enough cash to purchase if the merchant do not accept other forms of onlnie payment like credit cards or e-wallets.

The Solution? InstanteStore White Glove Service

After listening to Sagiri’s challenges, the InstanteStore team came up with a targeted proposal to help her business.

Though InstanteStore is a Point & Click ecommerce platform that allows merchants to quickly and easily set up their own online store, for Sagiri, due to the tight timeline till launch date (1 month to get it all done!) we suggested the White Glove Setup Service.

With the White Glove Setup Service we will handhold you right from the beginning, coming up with a customized webstore design, help you to populate your store products, set up shipping, payment and run through the testing stage to ensure that the whole buying experience on the store goes smoothly.

InstanteStore Ecommerce Features That Helped Get The Sales In

We advised Sagiri and Keya to set up a pre-launch campaign where they set up a temporary page to start collecting customer emails for those who were interested in their products. These customers who get first dibs when the site is launched plus a 10% discount!

Newletter Module – this allows for early bird sign up on her online store as we wanted to help her reach out to those who signed up during the pre-launch. The idea was to give her customers a taste of what is to come and to build anticipation.

Automatic Discounts – We helped her create pre-set automatic discounts which were to be applied by her customers only for the pre-launch dates. This gives customers an incentive to come to the online store knowing they will get a special discount when they make any purchase on the specific pre-launch date.

Integrated Payment – we helped her set up quick and easy online payment option for her customers to pay with online. A smooth checkout process is a good customer experience.

Downloadable Keys – these are digital gift certs which customers can purchase from Sagiri’s online store that is easily downloadable upon purchase which can be a gift or even an incentive to customers to come back for repeat purchases.

Store Launched With Immediate Sales!

It’s the final stretch! We worked tirelessly with the team at Sagiri Dayal Jewellery running tests on her website to address and deal with any issues as well as answer all of Sagiri and Keya’s questions to ensure that it was a smooth buying process.

For the Pre-Launch and Launch Day Sales, there were a total of 170 subscribers with 43% Open rate and 28% Click Through rate which led to steady sales as soon as the store was launched.

Listen To Sagiri’s Testimonial Here

“Last year, I decided to start an online business and I was introduced to Charles & Sui Sim and it was the most wonderful thing that could have happened! I was really nervous as we had a really tight launch date but they held my hand every step of the way and they made it happened! They were also very responsive and just alleviated all my fears…”

Sagiri Dayal – Founder & Designer
Sagiri Dayal Jewellery

“Up until last year, we have only been selling jewellery at in person shows around the world. In 2023, we had ambitious plans to build an online website. Initially we thought we would go with a large online platform such as Shopify but then we got introduced to the InstanteStore platform. I’m really happy we went with IES, it has gone off completely flawlessly! During the launch, people were just buying off our site without a hitch. Even for ourselves, the backend was so easy to navigate…”

Keya Lamba – Co-Founder & Designer Sagiri Dayal Jewellery

The InstanteStore team are truly honored to be part of their online journey to help them GROW their business further.

InstanteStore is not just another ecommerce platform, more like your partners who only want the best for your business and helps you to achieve it quickly, efficiently and at very affordable prices.

We take the time to listen and understand your business challenges and help you to work through them with the InstanteStore platform. The InstanteStore platform is built in-house by our very own InstanteStore team, which makes it easy for us to customize the modules to your business needs. We are here to help your business grow and streamline your process. We allow you to do what you do best – MARKET your store and leave the tech to us!

Need a revamped customized online store for your business?

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Is Your Site’s Mobile Buying Experience Ready For The Holiday Shopping Crowd?

Posted on August 24, 2017by Lisa

The fourth quarter of the year is usually the time when retailers go all out to capture the holiday shopping crowd before year end closing. So how big can it possibly get?

Singles Day Keeps Getting Bigger

For China, the biggest online shopping day of the year falls on 11^th November, known as Singles Day.

Last year’s Singles Day 2016 smashed sales records when it brought in a total of $17.8 billion in 24 hours. Talk about raining money!

AliPay which is the Chinese equivalent of PayPal processed more than a billion transactions on that day alone while Alibaba’s logistics arms Cainao helped deliver 657 million packages!

The whole of China and the surrounding region went online shopping that day with Jack Ma laughing all the way to the bank!

But What About Black Friday And Cyber Monday?

To put things in perspective, last year’s Black Friday sales brought in $3.34 billion. Mobile accounted for $1.2 billion out of the $3.34 billion showing a 33% increase compared to the year before.

Cyber Monday sales netted in $3.45 billion with $1.07 billion done via mobile shopping.

Not even HALF of what Singles Day brought in within 24 hours.

Will Black Friday 2017 exceed last year’s records? Or will Cyber Monday 2017 blow everyone’s expectations?

Mobile Shopping Continues To Rise

What we can notice clearly is that more and more consumers have been using their mobiles to buy online.

Mobile shopping alone accounted for 82% of sales for Singles Day. That’s about $14.6 billion worth of sales transactions made via mobile in one day alone!

The Chinese would have made the mobile shopping experience buttery smooth to be able to chalk up those figures. It also shows the spending power of the Chinese.

Let’s not forget the huge amount of logistics and integrated courier and transportation service involved to move $17.8 billion worth of goods within a few days after the dust settles! Talk about efficiency.

Is Your Site’s Mobile Shopping Experience Ready For The Holiday Crowd?

This year, Black Friday falls on 24^th November 2017 for the long Thanksgiving weekend.

Singles Day 2017 precedes Black Friday on 11^th November 2017 which given the amazing track record they’ve been experiencing looks like it’ll get even bigger.

So is your site ready for the holiday shopping crowd?

Is Your Site Mobile Friendly And Responsive?

Some key questions to think about.

Is your site mobile friendly and responsive? Not sure?

Check with Google’s Mobile Friendly Test.

If it isn’t, let us know and we can help move your existing site to our FREE mobile friendly and responsive templates for existing merchants.

If you’re using a different ecommerce platform that’s not mobile friendly, we can migrate your site over and make it mobile friendly and responsive for a small fee.

When it comes to mobile shopping, a mobile friendly and responsive site makes it easier and faster for visitors to select your products and checkout.

Is Your Site’s Checkout A Turn Off?

Having a mobile friendly and responsive site doesn’t guarantee sales.

Especially if your mobile checkout process looks like multiple pages for visitors to fill up on their mobile screens.

Coupled with a lag in data connection speed or time outs will definitely result in a lot of abandoned carts.

Check your mobile checkout process to ensure customers only have to fill the necessary information on one page to complete their purchase.

It needs to look and feel easy and fast to use.

If you need help with your mobile checkout, please contact us as well.

Got Your Special Offers Ready?

People love to snag a good bargain but what’s the point if it’s out of stock or the item they want does not have the color, size or type that they want to buy?

Frustrating right?

We have a Notify Me When Stock Becomes Available feature which allows customers to enter their details so the moment stock returns, you’ll be able to notify them knowing that they wanted to purchase the item.

It’s a good initiative to communicate as quickly as possible with the customer. Let them know when stock will be back and if you can maintain the same special pricing offer, am sure they’ll return to complete the purchase.

Time is ticking. Make the most of it.

So whatever special offers that you’re planning to throw out, make sure you have a backup plan for it if it runs out of stock as you want the same customers to come back to buy from you.

WhatsApp Mobile Share Feature

This feature makes it EASY for anyone who wants to share your product or site with their Whatsapp contacts.

WhatsApp Share And Contact feature on various mobile pages

Kind of like when you find something AMAZING and you can’t wait to share it with your friends via Whatsapp.

If you need this activated for your store, click here to find out how to do it.

It’s FREE.

The Rundown

Regardless on whether you’re targeting the holiday shopping crowd or not, your site needs to be mobile friendly and responsive coupled with a smooth and fast mobile checkout.

As more consumers embrace mobile shopping, you’ll need to make sure that your site is both appealing on mobile and provides a good shopping experience to consumers.

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5 Ways To Make Your Website More Trustworthy

Posted on July 13, 2017July 13, 2017by Cherly Lynn

5 Ways To Make Your Website More Trustworthy

With any new relationship, trust is always the first emotion we need to feel toward each other in order to move forward. In this case, your customer needs to be able to trust you before buying something from you. They need to trust that you are who you claim to be and your products are what you say they are. But how do you get a complete stranger to trust you when they probably know nothing about you? This post will cover 5 ways you can gain a customer’s trust just by using your website.

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How Instagram Can Help Online Selling – Malaysia

Posted on June 12, 2017June 19, 2017by Cherly Lynn

how to integrate Instagram onto your ecommerce website

Instagram is a great social media platform to use when it comes to marketing and online selling – Malaysia and of course other parts of the world too. What’s cool and unique about Instagram is that it allows you to share as many pictures as you’d like with captions on your mobile device with your followers. Also, according to an article written based on a survey by the Malay Mail Online, Malaysians are the most active Instagram users in Asia Pacific.

This article will tell you how you can use Instagram to help benefit your business.

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How to Start an Online Business Malaysia

Posted on June 9, 2017June 19, 2017by Cherly Lynn

How to Start Up an Online Store Malaysia

Thinking of starting your own online business in Malaysia? Not sure how to or where to start? This article will give you an overview of what you need to do to start your eCommerce website.

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Setting Up An Online Store in Malaysia

Posted on May 26, 2017June 12, 2017by Cherly Lynn

Thinking about selling online in Malaysia but are too afraid of branching into it? Afraid that it might be complicated and difficult to do? Well I’m here to tell you that it’s not as difficult as people think it is. It’s actually pretty simple! The only difficult part is thinking of what you want to sell and the name of your store. Anything besides that is as easy as ABC. (more…)

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