How many of you had that exact look when you looked up Google’s Keyword Tool and was presented with the Keyword Planner instead?
The Google Adwords Keyword Tool has been like family to many merchants and SEO experts for about 13 years. Many are still be shock at the demise of this wonderful yet free tool. Maybe ‘Demise’ is too harsh of a term since, in the ‘Google Keyword Planner Tool’, Google has actually combined their legendary keyword tool with their traffic estimator.
The video above gives you a little taste of what the Google’s Keyword Planner is all about. You can still use it to get keyword variation ideas and traffic information. The only difference is that you have to be signed in and would probably have to dance through a few hoops to get similar results as would would with the old Keyword Tool. But you can still get lots of useful information for free.
How To Find Keywords With The Google Keyword Planner Tool
First, sign in to your Adwords account to get to the Keyword Planner page, which is found in the drop down menu of the Tools and Analysis tab. Then, select the first option – Search For Keyword And Ad Group Ideas.
Next, key in the keyword you’d like to research and fine tune the product category in the drop down menu before hitting the Get Ideas button.
As you can see from the image below, things start to look a little familiar. You’ve got keyword variations showing up and if you hover over the tiny graph icons, a search trend graph pops up displaying monthly searches for the last 12 months.
Unfortunately, Google has decided to combine searches from various devices into one result. And by default, all matches are set to exact match. Changing the match type will not change the results. It would only affect the click and cost estimates.
For more on Google’s New Keyword Planner Tool, click here.
Note: Watch this space for further updates.
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