Walmart recently acquired Flipkart. Oliver Rippel learned many things during his time as the company’s board director and recently divulged some secrets. Flipkart was the first company to offer more selections and categories through its marketplace, provide warehouse options, and employ their own delivery service. Although they were known for serving India mostly, they also thought globally with events like Big Billion Day. They employed robust and innovative industry leaders who knew the local scene well but could think big also.
Key Takeaways:
- Flipkart was a massive success story for a short period of time before it faded away.
- If you catch people’s attention, you can definitely go viral rather quickly.
- There are many lessons that can be learned from things like Flipkart and how it got so successful.
“In addition to the obvious financial success ? a 3.6x or $1.6 billion absolute return in six years ? being part of one of the greatest success stories of the Indian and global e-commerce market led to countless insights for Naspers.”
Read more: https://techcrunch.com/2018/08/27/what-i-learned-from-flipkart/
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