The Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.
There’s something about sports transcending all barriers, culture and language that everyone understands. As long as you play by the rules and compete fairly, you won’t end up disgracing your team and country. Which actually made me ponder on the way we do business as well. While the athletes trained hard and put in tonnes of focused effort, those of us who are in business will also need to do our part.
For instance, setting up your online store may be a piece of cake but maintaining a sustainable business is a whole new ball game. Just like the athletes have their own strategy to win, business owners will need to have a workable business plan to succeed. Now a plan will only remain a plan if you don’t put it into action. Don’t expect traffic to come flying to you if you did not spend the time to do research on keywords and work on your site’s content. You will also need to make sure you have an active social network (Facebook, Twitter, etc) along with video-sharing sites. If you need help on that, just drop us an email and we’ll try to help you.
With the recent Google Panda shake up (Google put up yet another update – 3.9 – last week), many sites have been widely affected in terms of rankings. While some sites may have gone up in ranking, others totally went south. In more serious cases, some sites may have ended up being de-indexed by Google (what that means is that you could no longer locate that website or URL at all when searching for it). If your site got hit pretty bad by the recent Panda updates and you’re not sure whether it got de-indexed or not, just perform this simple test.
Go to Google.com and type in your website name in the search box as shown below and hit enter :
If your site got de-indexed, there will be no search results at all. If it’s still there, Google will display all the search results pertaining to your site (and you can breathe a sigh of relief!). Now if your site got penalized quite badly by Google, you may need to take a step back and have an overall look at what went horribly wrong so that you could stop doing it and start working on what Google is looking for to get your rankings back up.
However, if you’re facing trouble getting any sales, you may need to see whether your business site is getting any traffic or not. Because if no one is visiting your site, then who is going to end up buying from you? If you’re getting traffic but not getting any sales, then you might want to have a look at why your site is not able to convert.
In order to improve, you need to know where things have gone wrong in order to have it fixed. Just like how these Olympic athletes have coaches to help them to improve, we’re here to help you get on the right track to succeed.
Drop us an email if you have any questions pertaining to our ecommerce solution or if you just need some advice on how to get your business running. Till then, enjoy watching your favorite Olympic events during this 2 weeks. Here’s a video I found that will encourage you on.
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