Why Choose a Paid Cart over an Open Source Shopping Cart?

It’s good to get things at a bargain. It’s even better to get it for free. But sometimes getting things for free actually comes at a cost.

Open source shopping cart software has come a long way in terms of features. The two major standout features that are offered by open source shopping cart software are:

1) FREE usage OR merchants need pay just a one-time license fee.

2) Can be hosted on ANY web server that meets the software’s server requirements.

So, given the availability of open source shopping cart software, why do merchants still flock to paid shopping carts like InstanteStore?

Here’s why… (more…)

Want More Word Of Mouth Referrals To Your Online Store?

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns  and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?

The answer may be simpler than you thought… (more…)

3 Simple Tips to Consider Before Spending Thousands on Your Ecommerce Store Design

Before you go ahead and design your ecommerce store, there are several items that you should look into first. Carefully consider these points before plunging in head-on and discovering only later that your website is not converting visitors into customers.

So, how do you design a sales-converting ecommerce store? The answer is simpler than you think… (more…)

What Makes A Shopping Cart “SEO Friendly”?

It’s a term I hear tossed about often, especially reading the sales site of countless ecommerce solutions and shopping cart software providers… Our shopping cart is “SEO Friendly”. What does that mean, exactly?

Depending on who says it, being “SEO friendly” can mean quite a few things. I’m going to cover the major features of an seo friendly shopping cart.

Knowing this can rapidly boost your free search engine traffic. Read on to find out… (more…)

Generate More Product Sales Through e-Newsletters

“49% of email marketers said their newsletter routinely justified themselves.”

– MarketingSherpa, Email Marketing Benchmark Guide 2008

After SEO, the next most effective conversion tactic for smaller marketers is e-mail and newsletters.

The InstanteStore newsletter broadcast feature is not only a great customer retention tool but more importantly, it has the potential to boost sales by up to 35% if done correctly. There are so many good things going for this feature. Best of all, it’s FREE. All it takes is a little work and you have a proven sales-getter.

So, how do you get this working?… (more…)

With InstanteStore’s Doba Integration, Running Multiple Web Stores Is A Cinch

InstanteStore‘s integration with Doba – a  popular product sourcing portal – has made it possible for merchants to run not just one, but multiple stores with ease.

Merchants no longer need to purchase products in bulk from traditional suppliers or B2B markets. Storage is no longer an issue, its the same with shipping. Merchants can finally turn their storerooms back into their dens.

Keep on reading to find out more about InstanteStore’s Doba integration …

(more…)

Add 100 Products To Your Web Store In Under 15 Minutes

The title may seem a bit far-fetched but it’s not. Conventionally, it may seem impossible to pull this off in such a short span of time because adding products to a web store also means a bit of work – writing product descriptions, setting prices, assigning product codes and uploading images. Usually, this would take hours to complete but this was before the InstanteStore-Doba integration.

Continue reading to find out more… (more…)