There are a lot of stores out there which offer products at really low prices. Some are so low they border on the ridiculous. These low prices, although attractive, can have a detrimental effect on how visitors perceive a store. If you have a store which boasts very low prices, we’ve got a few ecommerce solution shopping cart software tips for you to counter any negative notions visitors might have of your store.
Discounts and sales are a great way to attract visitors but visitors will only make a purchase if the store meets certain criteria: not least of which is security. In business it is often said that if something appears too good to be true, it probably is. If the price of a product seems a bit too unbelievable, then potential customers may have doubts about the legitimacy of the whole deal.
To avoid this situation, follow this simple shopping cart tip – make it known upfront and right away how it is that you are able to offer your products at such low prices. Some have suggested that merchants explain the “hows” on the About Us page. Although we do think that the About Us Page should contain a more detailed explanation, we suggest that merchants place a simple explanation the main page as well. “We source direct from suppliers” would be a good example.
Another concern among customers when prices are low is quality. Are the products rejected goods? Have they been re-manufactured or refurbished? Are they pre-owned? Are they stolen? A simple statement such as “We sell only new products of quality” will help negate those fears.
To further enhance your store’s reputation (aside from using a reputable ecommerce solution shopping cart software like ours, of course), you should display product reviews as well as customer testimonials at your product pages and perhaps on selected other pages like your front page or checkout pages. You could even place outbound links to (positive) independent reviews of your store.
We hope you will derive some benefit from our latest ecommerce solution shopping cart software tip. As usual, we welcome feedback so leave us a comment if you wish. Do look up our past blog entries; you might come across a few gems as we hope to provide some of the best free shopping cart software info available.
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