Author: DESMOND K

3 Key Advantages E Commerce Affords

Posted on by DESMOND K

Were you that kid who set up a lemonade stand in your neighborhood, dreaming of making enough so that you could get that Transformer/Barbie doll that was all the rage? Have you grown into an adult who dreams of making enough to not have to worry about providing for your family or perhaps buying cool grown-up gadgets?

The Internet and E commerce have made global entrepreneurship possible, and along with it your dreams of financial security and more.

I read somewhere that if you want to sell something, you cannot afford NOT to go online. You have to go global. Why? (more…)

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Cross-sell Your Products To Better Sales

Posted on by DESMOND K

Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.

It’s obviously worked for them, so why shouldn’t it work for you?

Sales facts:

  • Repeat customers spend 30% more on average than new ones.
  • Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
  • Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
  • Up to 65% of a company’s business comes from existing customers.

That’s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out… (more…)

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Why Choose a Paid Cart over an Open Source Shopping Cart?

Posted on by DESMOND K

It’s good to get things at a bargain. It’s even better to get it for free. But sometimes getting things for free actually comes at a cost.

Open source shopping cart software has come a long way in terms of features. The two major standout features that are offered by open source shopping cart software are:

1) FREE usage OR merchants need pay just a one-time license fee.

2) Can be hosted on ANY web server that meets the software’s server requirements.

So, given the availability of open source shopping cart software, why do merchants still flock to paid shopping carts like InstanteStore?

Here’s why… (more…)

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Want More Word Of Mouth Referrals To Your Online Store?

Posted on by DESMOND K

It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns  and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.

As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?

The answer may be simpler than you thought… (more…)

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Generate More Product Sales Through e-Newsletters

Posted on by DESMOND K

“49% of email marketers said their newsletter routinely justified themselves.”

– MarketingSherpa, Email Marketing Benchmark Guide 2008

After SEO, the next most effective conversion tactic for smaller marketers is e-mail and newsletters.

The InstanteStore newsletter broadcast feature is not only a great customer retention tool but more importantly, it has the potential to boost sales by up to 35% if done correctly. There are so many good things going for this feature. Best of all, it’s FREE. All it takes is a little work and you have a proven sales-getter.

So, how do you get this working?… (more…)

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With InstanteStore’s Doba Integration, Running Multiple Web Stores Is A Cinch

Posted on by DESMOND K

InstanteStore‘s integration with Doba – a  popular product sourcing portal – has made it possible for merchants to run not just one, but multiple stores with ease.

Merchants no longer need to purchase products in bulk from traditional suppliers or B2B markets. Storage is no longer an issue, its the same with shipping. Merchants can finally turn their storerooms back into their dens.

Keep on reading to find out more about InstanteStore’s Doba integration …

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Elevate Your Web Store Profits – Select The “Right” Ecommerce Template

Posted on by DESMOND K

If you carry out a Net search for designer spectacles, how much time do you figure you might spend searching? Just like many other internet shoppers, we would likely be prepared to browse a few web pages but may only be inclined to spend a few seconds on each page.

The truth is, a landing page has only 10 to 15 seconds to draw a visitor’s attention before the store visitor is lost forever. Love it or hate it, this is the frenetic pace most of us live with these days. Hence, it is important to design your landing page to be as “sticky” as possible.

The most basic tool a site should have is the right ecommerce template. There are practically thousands of ecommerce templates out there and some are even provided free as part of a shopping cart software package. But ecommerce templates alone may not be sufficient — they need to work in synergy with other contributing components.

In an effort to help you obtain the best out of your ecommerce template, here are 3 very useful smart tips. Click to read on… (more…)

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Appropriate Ecommerce Templates Can Boost Your Web Store’s Earnings?

Posted on by DESMOND K

Has it ever occurred to you why your web store’s bounce rate is so high despite having the best offers online?

The problem could possibly lie in your ecommerce template. Many web store owners do not place enough emphasis on ecommerce templates. They do not recognize that ecommerce templates play a key part in getting a visitor to make a purchase. In all truth there is a science to this. The combination of colors, fonts and placement of elements plays a part in transforming a mere visitor into an individual who would spend money on your products. Obviously, that is exactly what each and every web store owner wants.

First impressions are crucial to drawing a visitor’s curiosity. A site has maybe only 10 seconds to achieve this. Every component on the page has to work perfectly in tandem to make this happen. Every feature on the page has a purpose. Nothing should be there simply for aesthetic purposes alone. If a component isn’t playing a part in helping you close a sale then it should be regarded as a waste of both your time and your customers’.

So how exactly does a store owner pull off such a feat? (more…)

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Add 100 Products To Your Web Store In Under 15 Minutes

Posted on by DESMOND K

The title may seem a bit far-fetched but it’s not. Conventionally, it may seem impossible to pull this off in such a short span of time because adding products to a web store also means a bit of work – writing product descriptions, setting prices, assigning product codes and uploading images. Usually, this would take hours to complete but this was before the InstanteStore-Doba integration.

Continue reading to find out more… (more…)

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