3 Mistakes E-commerce Businesses tend to make. Building your own e-commerce store might be easy, however it does involve quite a bit of thought and dedication. This blog post will show you the 3 main mistakes people tend to make when starting up their online business.
Men & women shop very differently. Women browse more & compare products meticulously, whereas men are more likely to simply rush along single-mindedly hoping not to get distracted from the original purpose of having ventured into a marketplace. An eCommerce shop then, should cater to the differences that abound among shoppers.
The answer is simple. To gain more exposure in search results on Google Search, Maps, Google+ and on mobile devices. This not only applies to those that have a brick and mortar store. It is also helpful for those who run an online business.
Think about it. Consumers these days use Google to search for products, services and local businesses with their smartphones, tablets or laptops. By providing all the relevant business information when you sign up with Google Places, it helps Google offer a better and more accurate search result to consumers who are looking for specific categories of products and location.
Any online business should have a blog not just for SEO purposes but as an avenue to offer valuable advice and tips to customers who want to find out more about your products or services. It’s also a great place to highlight some of the latest happening trends that’s related to your business so that customers and online visitors could gleam some useful information. With social media being vital, you’d want to make sure your blog postings are distributed to important places like Facebook, Twitter, LinkedIn, Google+, etc.
Getting your products more exposure will help spread the word about your online store. Normally, merchants will have their products added to the popular shopping search engines like Google Shopping and Amazon. However, there are a few other top comparison search engines that one could consider.
Most of these sites have major categories like Electronics, Computers, Clothing, Accessories, Appliances, Sports, Jewelry, Furniture, Health and Beauty, Home and Garden, Children, Games, etc.
Depending on the type of products that you are selling, you could check out the categories listed on these sites to see whether they are offering similar products as your store along with the pricing to compare. If you’ve got a better price to offer, then by all means go for it.
If you’re on a tight budget, stick to the free ones. Otherwise, you could check out some of these popular shopping search sites that consumers normally go to when they want to look for specific products. I’ve listed the tops ones here. Most of them will charge a cost-per-click (CPC) rate.
Ever wondered what’s actually going through your customers’ mind when they visit your web store and decided to buy from you? Maybe as a seller, we tend to think we know what our customers want and have tried our level best to offer them what we think they are looking for. I never knew how frustrated I could get with online stores until I started buying online from some of them. Let me just relate some of my experiences to you. I won’t mention any store names here.
Building your own online store may be easy for some people but for the majority who are not so techno-savy, they will need all the help they can get. Before you jump on the bandwagon to start your own online business, here are a few things that you will need to consider.
Saw the news that Target has already started advertising their Christmas shopping. Most people may think that was way too early (we’re not even done with Halloween or Octoberfest yet!).
However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.
Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.
The Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.
Social media such as Facebook and Twitter are a blessing in disguise for many online businesses. While some may enjoy posting updates every day, others may loathe it thinking that it takes up too much of their time. However, if you’re still clueless on how to get things running, here’s a brief rundown on what you can do with your Twitter account for your business.