Building your own online store may be easy for some people but for the majority who are not so techno-savy, they will need all the help they can get. Before you jump on the bandwagon to start your own online business, here are a few things that you will need to consider.
Have You Listed Down Your Business Plan?
Obviously starting an online store based on a few napkin scribbles isn’t going to cut it anymore. BASIC items that you need to consider in your business plan would include your online store’s name, type of products that you wish to sell, pricing, shipping costs and payment gateway providers to use. Are you going to sell only within your country or offer to international customers? I can tell you honestly, most people will fail for lack of proper planning and execution. So please take the time to plan things out properly. For those who have gotten your plan together, here’s how easy it is to set up or build your online store. Watch the video below :
What About Market Research?
Is there a demand for the type of products that you wish to sell? And if there is, what makes your products better than those offered by your competitors? Are you going to do your own branding? If you’re getting your products directly from a drop shipper or supplier, how would you be able to market your products differently to appeal to certain groups that you’re targeting? And of course, there’s the keyword research which many people do not know how to do when it comes to SEO. Make sure you make the time to learn up some SEO so that you could have your store’s site optimized correctly. Are you also targeting a niche market?
Your Store Needs To Look Good
Please select the template that will best match the type of products that you are selling. Don’t be in a rush to build your own online store without taking into consideration the customer experience. If customers do land on your site, will they stay long enough to look through your store? Your site will need to capture their ATTENTION and INTEREST long enough for them to browse through your stuff.
Social Media Setup
Every business should have a social media outreach. Make sure you create a Facebook, Twitter, YouTube and Pinterest account and have these ready to link to your store. Many businesses use social media to get the word out quickly about product launches, sales and to interact with their customers. You could also sell on Facebook with InstanteStore’s Social Shop. Here’s a quick video on how to set up it up :
More and more people are using their smartphones and tablets to surf and make online purchases while on the go. Make sure that your online store is mobile optimized so that customers could shop online easily with their mobile gadgets. Not sure how to get that done? The video below shows how easy it is :
Don’t be afraid to utilize our 30 days free trial to build your online store. If you have any questions on setting up your online store, we’re here to help. Drop us an email or send us a ticket.
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