Heard the news that Google’s Chrome usage finally surpassed Microsoft’s Internet Explorer browser recently. Thought that it was about time. I suppose the main reason why many users are switching to Chrome is because the browser is clean cut, fast and works with all of Google’s applications across the board. Personally, I used to enjoy using IE before I came across Mozilla Firefox. Now, I prefer Chrome as it does not have all those irritating search bars and constant update request which ends up slowing everything down.
Everybody wants things fast these days. We can’t seem to wait for the coffee to finish boiling. The microwave takes too long to heat up our food. We expect things to get done almost instantly. Those of us who run our own online business might really wish that customers would make their purchases quicker instead of browsing all over, finally picking the products they like … only to abandon their order right before paying! Exasperating, isn’t it? So what can you do about this?
The recent hoo-haa about Apple’s latest iPad launch was massive. Everyone wanted a piece of it! Now let’s think for a moment. If someone had never heard of Apple or ever seen an iPad or ANY Apple products and you ask them whether they want it or not, chances are they would be clueless and would check it out online. Now the moment they WANT IT is when they SEE the images of the product along with the really AWESOME video of what that product can do for them. You probably had the same feeling the moment you saw the new iPad video when you checked out the fuss. Now level with me here. Is that the cheapest tablet? Not really. But what Apple did (other than create really awesome products!) is to appeal to WHAT CUSTOMERS WANT by marketing it in a way to capture their attention and make them want it. They made it look relevant to people’s lifestyle.
Hope all of you had a good time celebrating Valentine’s Day. For those in the States, the recent President’s Day weekend would have been a good holiday break. Speaking of holidays, it’s always good to plan the whole year out for your online business. Like WHEN to put your store on SALE, new PRODUCT launches and special OFFERS. It’s also vital that you have Thanksgiving, Black Friday, Cyber Monday and Christmas marked early so that you will have a better plan on what to offer during those hectic sale seasons.
Ah, yes, February! It’s that time of the year where couples get overly romantic, buying gifts and assorted plant life for one another, trying to impress each other in attempts to proclaim their love and affection.
To merchants, this is yet another opportunity to show your appreciation to your customers. Especially those of the fairer sex. Take the time to APPRECIATE your CUSTOMERS with simple gestures and you will reap the rewards soon enough. Not only will you end up retaining a customer, you may even get new ones once word-of-mouth of your thoughtfulness spreads.
It does not take much to say thank you to a valued customer. You could send a physical Valentine’s card with discount voucher from your store enclosed. You could also enclose a gift voucher for a couple of drinks at a local coffee house. If your store sells cosmetics or beauty products, send them some free samples. For those who are selling toys, send them a small soft toy with a personal note.
For your most valued customer, you could choose to send a PERSONALIZED gift so that they really know that you appreciate them. Send them some chocolates with a personal thank you note that includes your store’s name, logo and address. Don’t get all stressed out if they arrive slightly after Valentine’s Day. A simple Valentine’s Day greeting card or gift – here at InstanteStore, we love chocolates (hint) – would also brighten up anyone’s day.
Have a lovely Valentine’s Day!