Online Store Tips For The Holiday Shopping Season

sausage platterSaw the news that Target has already started advertising their Christmas shopping. Most people may think that was way too early (we’re not even done with Halloween or Octoberfest yet!).

However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.

Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.

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Pictures And Images Make a BIG Difference For Your Online Store

Pumpkin carvingOctober is here! Halloween is just round the corner and so is Black Friday, Thanksgiving and Cyber Monday. Yes, time to gear up your online store for the upcoming holiday season. Past month has been exciting with Apple launching their iPhone 5 which got everyone excited. Then there’s the never-ending saga on who’s suing who for patent infringements! Anyway, back to the main thing – Your STORE.

Other than getting your social sites all set up (Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon, Google+, Pinterest, etc) along with your SEO, have you ensured that your product images are of the best quality? Because you could have a terrific site with tonnes of traffic coming but if the fish ain’t biting, maybe it’s time to consider the look of your online store and product images.

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Opening Ceremony Of The London 2012 Olympics And Your Online Business

Olympic CupcakeThe Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.

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How’s Your Customer Service Experience?

F18 Super Hornet with Vapor ConeEverybody wants things fast these days. We can’t seem to wait for the coffee to finish boiling. The microwave takes too long to heat up our food. We expect things to get done almost instantly. Those of us who run our own online business might really wish that customers would make their purchases quicker instead of browsing all over, finally picking the products they like … only to abandon their order right before paying! Exasperating, isn’t it? So what can you do about this?

 

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What Can We Learn From Apple?

The recent hoo-haa about Apple’s latest iPad launch was massive. Everyone wanted a piece of it! Now let’s think for a moment. If someone had never heard of Apple or ever seen an iPad or ANY Apple products and you ask them whether they want it or not, chances are they would be clueless and would check it out online. Now the moment they WANT IT is when they SEE the images of the product along with the really AWESOME video of what that product can do for them. You probably had the same feeling the moment you saw the new iPad video when you checked out the fuss. Now level with me here. Is that the cheapest tablet? Not really. But what Apple did (other than create really awesome products!) is to appeal to WHAT CUSTOMERS WANT by marketing it in a way to capture their attention and make them want it. They made it look relevant to people’s lifestyle.

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Are Customers Bouncing Off Your Site?

Phew! 2011 sure whizzed by fast! 2012 is a brand new year with new resolutions (and maybe some old spill overs!) and more exciting things to look forward to for this year. It’s going to be GREAT! I hope many of you had a great time celebrating Christmas and New Year with family and friends along with all the wonderful food that we just can’t get enough of.

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